It’s no secret that the Philippine smartphone industry values diversity and practicality, while following ever-evolving technology trends. Filipinos are meticulous buyers, keenly considering a combination of factors when choosing a phone. Budget is crucial in purchasing, but Filipinos crave the latest features and stylish designs. This dynamic creates a constantly changing market, with manufacturers needing to adapt and innovate to stay ahead of the curve.
With the realme GT series finally roaring into the Philippines with the launch of the realme GT 6, the highly anticipated smartphone promises to redefine the game by offering high-end features at an accessible price point.
After observing a significant change in consumer preferences, realme shifted its focus towards meeting the demand for mid-range, yet feature-rich and flagship-grade smartphones.
Introducing the realme GT 6 to PH
“In 2024, we see a stabilized market condition and renewed consumer confidence. This prompted us to introduce the realme GT 6 in the Philippines just in time to cater to the growing number of tech-savvy Filipinos seeking reliable and advanced smartphones within the mid-range price segment,” said realme Philippines Country Manager Jacky Chen of the realme GT 6, which has earned the moniker “flagship killer”.
He shared that the realme GT 6 has features tailored for mobile gaming and an outstanding overall performance. Its advanced camera system also enables users to capture high-quality photos and videos, meeting the demand for content creation and social media sharing.
“The Philippine market has consistently shown heartwarming support even without a realme GT phone released in recent years. This sustained interest is a testament to the strong brand loyalty and trust we have cultivated among Filipino consumers. The anticipation for a new GT model has been noteworthy, indicating a clear demand for our high-performance, feature-rich smartphones,” Chen said.
realme drew inspiration from the high-performance Grand Tourer in motorsports, hence its name. The smartphone’s elements highlight competitive racing and high-performance vehicles with sleek and minimal finishes, among other distinctive racing aesthetics.
Speed, sophistication, unrivaled performance
“For the realme GT 6, we aim to evoke a sense of speed, sophistication, and unrivaled performance synonymous with a GT vehicle. By adopting this terminology, we strive to effectively communicate the remarkable capabilities integrated into the realme GT 6 to our consumers,” Chen said.
Coinciding with the brand’s bid for quality and performance, the realme GT 6 promises a holistic user experience that offers high-quality specifications often found in pricier flagship phones. Moreover, the smartphone’s competitive advantage lies in producing flagship-level technology accessible to wider audiences.
According to the realme Country Manager, the brand made strategic decisions regarding the GT6’s features, like wireless charging and materials, to balance affordability and performance.
“We focused on including ultra-fast 120W SUPERVOOC Charge, which fully charges the battery in under 30 minutes. Additionally, we chose to use a plastic frame to make the device lighter without compromising its elegance or build quality; this is evident in details like the Nano Mirror Design and high-quality glass panels. These thoughtful decisions reflect our commitment to providing a premium experience at an affordable price,” he said.
Benchmark tests
The realme GT 6 boasts of impressive performance in benchmark tests with AnTuTu Benchmark Scores exceeding 1,500,000. The realme GT 6 consistently showcases superior speed and efficiency.
Users can anticipate enhanced connectivity with faster download and upload speeds. With DDR5 RAM and UFS 4.0 ROM, the realme GT 6 delivers lightning-fast app start speeds across various applications and tasks.
Furthermore, the realme GT 6’s features cater to the significant shift in the gaming industry, considering consumer preference for performance and appearance.
“The smartphone market in the Philippines is highly dynamic and rapidly evolving. As consumers, Filipinos consider a combination of specifications, price, and style or taste in design when choosing a smartphone. The Gen Z, specifically, represents a significant segment of our target market, and one of their key interests is gaming; thus, high-performance specs are crucial. The affordability and stylish design of the device also play important roles in their decision-making process,” Chen said.
Local gaming, professionalization of Esports
He added that witnessing the transformation of the local gaming scene due to the widespread accessibility of mobile gaming and the professionalization of Esports led to the public’s growing need for devices capable of handling intensive gaming requirements, especially with more games emerging and established ones getting remakes that emphasize gameplay and graphics.
As a result, realme chose the realme GT 6 as the official phone for the eighth season of the realme Mobile Legends Cup. It will also be a significant platform to highlight the smartphone’s capabilities as a high-performance device for professional and everyday gamers in the Philippines.
Ease of Artificial Intelligence use
Finally, realme also addressed the elephant in the room, the no.1 tech trend in the world these days – Artificial Intelligence.
“Incorporating AI technology into the realme GT 6 has been pivotal in enhancing its performance and user experience, setting it apart from the competition. Our focus has been on ensuring ease of use through AI-driven features. With functions like AI Smart Removal, AI Smart Loop, and AI Night Vision, we’ve introduced intuitive and practical tools designed to simplify everyday tasks and enhance functionality,” Chen said.
By leveraging AI, the realme GT 6 goes beyond traditional smartphone capabilities. From streamlining tasks to improving photography in low-light conditions, AI integration in the realme GT 6 represents a significant leap forward in smartphone technology, reaffirming realme’s position as a leader in the industry,” he added.
Overall, the launch of the realme GT 6 marks a significant milestone for realme in the Philippines. The phone is designed to address the needs of Filipino consumers who are looking for a powerful, stylish, and affordable smartphone. With its impressive features and competitive price tag, the realme GT 6 is sure to be a popular choice among Filipinos.
