Research by influencer marketing firm GRIN reveals that Gen Z shoppers are increasingly turning to social media platforms like Instagram and TikTok for product discovery rather than traditional online search engines like Google.
Gen Z shoppers are turning to social media platforms, with 30.4 percent using Instagram and 23.2 percent using TikTok. Only 18.8 percent rely on Google, while 42.45 percent of Millennials and 55.9 percent of Boomers still favor...
Research by influencer marketing firm GRIN reveals that Gen Z shoppers are increasingly turning to social media platforms like Instagram and TikTok for product discovery rather than traditional online search engines like Google.
Gen Z shoppers are turning to social media platforms, with 30.4 percent using Instagram and 23.2 percent using TikTok. Only 18.8 percent rely on Google, while 42.45 percent of Millennials and 55.9 percent of Boomers still favor...
Multinational brand Logitech has introduced the POP Icon Keys, a new keyboard designed to combine style and productivity for modern professionals. The device offers...
SM Megamall is set to undergo a major renovation. The challenge lies in executing this transformation while accommodating its daily foot traffic of nearly...
