Good health is crucial to prioritize daily, as falling ill can be challenging and often expensive. With children still developing their immune systems as they are being exposed to the world outside their homes, taking vitamins is a practice that can help them get the nutrients their bodies need daily.
With this in mind, eight-year-old CEO Kryzl Jorge took it upon herself to help with this problem by launching her own health supplement brand Purple Hearts, which is also the flagship brand of Love Kryzl & Siblings Co.
Officially launched on July 22 along with the celebration of Jorge’s 8th birthday, Purple Hearts offers two variants of its vitamin supplements for both children and adults: Fruity Boost and Veggie Boost. The Fruity Boost variant provides Vitamin C, Vitamin D3, Vitamin B12, and Zinc as well as the extracts of fruits like apple, strawberry, peach, kiwi, honeydew, blueberry, raspberry, pomegranate, apricot, and avocado.
Meanwhile, the Veggie Boost variant is packed with the nutrients of vegetables like kale, broccoli, spinach, carrot, cauliflower, tomato, cabbage, radish, asparagus, malunggay, squash, and celery. It also has Vitamin A, Vitamin C, Vitamin E, and Zinc.
Jorge asserted the importance of health when it comes to children and adults alike.
“It is important because it helps us grow strong. Eating healthy food is the best thing you can ever do,” said Jorge.
The brand’s launch featured various medical professionals Obstetrician-Gynecologist Dr. Dexter Ian Mallari, Pediatrician and Aesthetic Dermatologist Dr. Eloisa Tulayba, Ears, Nose, Throat, Head and Neck Surgeon and Laryngologist Dr. Maria Cristina Viceral, Dentist Dr. Ralph Figueroa Delas Alas, Philippine Dental Association Parañaque Chapter President Dr. Irene Rogong, Dr. Lien Ho, and Dr. Alvin Francisco who talked about various issues and tips surrounding health and wellness.
Apart from launching the brand and its supplements, Jorge also launched the Purple Hearts Foundation which aimed to provide help to the less fortunate who suffer from malnutrition and micronutrient deficiency.
The brand’s launch was graced by It’s Showtime kids Argus, Kulot, and Kelsey who serve as its new product endorsers. On July 17, Purple Hearts had a contract signing establishing its brand partnership with the noontime show.
Several celebrities like Candy Pangilinan, Dianne Medina, Dani Barretto, Maxine Medina, Mich Liggayu, Chi Atienza, Rodjun Cruz, and Kiray also attended the event.
Purple Heart’s Veggie Boost and Fruity Boost are available in drugstores nationwide as well as TikTok, Lazada, Shopee, and Facebook shops.
