The lockdown could be the craziest thing that happened for many Filipinos”•and definitely for the rest of the human race”•for disrupting our normal activities. But there’s always a silver lining behind the crisis”•people learn together to make do with what they have, live simply and love and look for the well-being of every member of the family.
“More than anything else, all we need now is healing and prayer for everyone, to lift up one another, to build up partnerships, and unite,” said Alvin Carranza, founder of Digital Out-Of-Home Philippines, one of the leading billboard companies in the country.
The Covid-19 pandemic has brought the best, and unfortunately, the worst”•in some members of the human race. But for the amiable CEO, the current crisis is not the time to play the blaming game.
“What we can do is to wait for God to calm this storm we are all in. He alone can defeat the unseen enemy that is trying to devour us. The most we can do is to trust and pray to Him for the world’s healing, for protection of families and every frontliner we know, for provision and for calmness to all in facing this crisis,” said Carranza.
DOOH PH has been instrumental in bringing in unity among the Filipinos and serving the much needed concrete information for all in recent years. Digital displays such as Pray for Wuhan, Bangon Batangas and Pray for Lebanon are from DOOH PH.
With the digital billboards, it has become a usual sight to see updates on the country’s battle against the virus and other calamities in the form of messages, important numbers, contact persons and the like. DOOH PH which has 3,700 platform sites in the metro is airing the public announcements for free. This is done during free airtime, according to Carranza.
That’s why even in the mid of the pandemic, the company lighted its EDSA Mandaluyong northbound digital billboard on Aug 19 without the usual fanfare that goes with event launching.
The biggest and tallest digital billboard screen on EDSA, a 34,200-square-foot tower, DOOH PH intends to help global and local brands sell their products and services. Further, the company intends to help the country’s sluggish economy amid the COVID-19 pandemic by helping SMEs reopen their businesses and sell local products. This is aside from providing free broadcast announcement by different government agencies.
DOOH PH provides outdoor media platforms from static to digital. It goes beyond advertising by providing an ideal tool in communicating relevant and purposeful messages. Considering the needs of advertisers and consumers themselves, DOOH products include billboard site locations, street furniture, large format printing, various signages and digital displays. Services include installation, fabrication, conceptualization, lay outing and media-planning.
“These products and services, in a nutshell, make Out-of-Home advertising not the usual and traditional but thinking out of the box,” Carranza said.
“Marketing media should be able to reach out its message everywhere and anytime. With our newest digital billboard screen in EDSA Mandaluyong City NB, our digital billboards could surely ensure that advertising their products and services continues to become progressive and effective,” Carranza said.
