The Philippine Basketball Association and Virtualness formally announced to the media on Sunday the launch of the PBA Virtualness platform—an innovative, easy-to-use digital experience for basketball fans via branded digital collectibles. Present during the media briefing are (from left) TNT and Gilas Pilipinas coach Chot Reyes, advisor to Virtualness; Joyee Biswas, Virtualness head for Media and Sports; Kirthiga Reddy, Virtrualness co-founder; PBA Commissioner Willie Marcial; Jo Francisco, PBA marketing director and Saurabh Doshi, Virtualness co-founder.
