Applications for intellectual property rights rose 14 percent in the first quarter of 2018, reflecting an increase in the demand for the protection of new technology and inventions, and trademarks in business.
Applications for patents and trademarks received by the Intellectual Property Office of the Philippines reached 10,024 in the first quarter of the year from 8,761 year-on-year.
“The rise of intellectual property applications reflects the spreading awareness among the public of the importance of trademarks, due to our key partnerships with media, the Department of Trade and Industry, and other strategic partners. Apart from this collaboration, IPOPHL’s strategic presence has steadily been gaining traction on our social media platforms,” said IPOPHL director general Josephine Santiago.
“Of course, these efforts are underpinned by the growing understanding, appreciation, and relevance of trademarks among micro, small, and medium enterprises, ultimately driving the increased demand for protection,” she added.
Majority of applications in 2017 were for trademarks totaling 8,400 or 84 percent of the total during the period.