British brand John Lewis highlights two trends – Coastal and Fusion – in its Spring / Summer home collection in selected SM Home branches.
The spirit of the British seaside is alive in Coastal, where the warmth of nostalgia is given a fresh, modern update. Relaxed textures, simple stripes and plainly crafted pieces reflect the comfort and informality of a home by the sea.
This relaxed, beachy look combines all the colors associated with the seaside. Think sandy beiges, off-whites and greys, and pepped up with Côte d’Azur blue.
Bring the nautical look to life with decorative touches. Think rope details, fish motifs, and galvanized steel pendants. Use accessories to express your personal style. This look should be informal, comfortable and filled with stuff that you love.
Fusion, on the other hand, is a collector’s paradise that celebrates a rich, cultural diversity of influences. It blends colour, pattern, and texture to create a style that is both worldly and individual. You can infuse your home with global style no matter where you live.
In your bedroom, mix striking patterns and textures against a neutral backdrop of pale walls and dark wood furniture. Textiles take their influence from across the globe with ikat prints and intense colours such as saffron and indigo. You can also hang lighting at a low level to create a relaxed glow in your bedroom
John Lewis, a chain of quality department stores in Great Britain is known for its “Never Knowingly Undersold” policy which has been in use since 1925. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership where all 30,000 staff are Partners in the business.
On January 1, 2008, the Oxford Street store – the first John Lewis store which opened in 1864 – was awarded a Royal Warrant from Her Majesty the Queen as: suppliers of haberdashery and household goods. John Lewis Reading is also the holder of a Royal Warrant from the Queen as suppliers of household and fancy goods. Peter Jones in Sloane Square, Chelsea which is part of the John Lewis Group, is the holder of a Royal Warrant to both HRH The Prince of Wales and HRH the Duke of Edinburgh as draper and furnisher
In the Philippines, John Lewis has a dedicated department in selected SM Home branches. The John Lewis Coastal and Fusion Collections are available at the SM Home Section in SM Store branches in SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North EDSA, and SM Seaside Cebu.
