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Monday, February 26, 2024

Astara secures PH exclusivity rights for JAC cars and pick-ups

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Astara has been granted the exclusive rights to import and distribute JAC cars and pick-ups in the Philippines, marking a significant partnership between Astara and the renowned brand on a global scale. This collaboration will bring JAC’s diverse range of SUVs and pick-up models to the rapidly expanding Philippine market, catering to the evolving demands of both consumers and commercial customers. Additionally, JAC has plans to introduce electrified models, including fully electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), with the goal of establishing itself as the benchmark for the local market.

Jorge Navea, CEO of Astara, expressed enthusiasm about the inclusion of JAC in their global portfolio and the exclusive distribution rights in the Philippines. He highlighted JAC’s standing as a prominent brand operating in over 100 countries, emphasizing the company’s commitment to quality and dedication to electrification, which aligns perfectly with Astara’s vision for the future of mobility. Navea also emphasized the strategic importance of the Philippine market for Astara’s international expansion plans, expressing confidence in showcasing their capabilities through JAC’s distribution.

David Zhang, Vice President of JAC MOTORS, emphasized the significant strategic and practical value of the Philippine market for JAC. He stated that JAC will adhere to a “user-centric” business philosophy and work closely with Astara to provide Filipino users with superior products and service experiences.

The partnership between Astara and JAC is anticipated to bring exciting opportunities for Filipino customers, offering a wide range of high-quality vehicles that cater to various preferences and needs. As JAC expands its presence in the Philippines, consumers can look forward to a lineup of electrified models that embody the brand’s commitment to cutting-edge technology and environmentally friendly transportation solutions.

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