Nissan Philippines made a significant impression at the 9th Philippine International Motor Show (PIMS) in October 2024, showcasing a lineup of vehicles that connected well with the attendees. The brand’s emphasis on innovation, performance, and style underscored its commitment to pushing boundaries. The event, themed “Dare. Drive—the Future Redefined,” featured 17 automotive brands, with Nissan sharing its vision for the future of the country’s automotive landscape.
One notable highlight was the local debut of the Nissan Magnite, a practical and stylish choice that reflects Nissan’s dedication to serving the needs of everyday Filipinos. With its bold design and practical appeal, the Magnite emerged as a solid choice for first-time car buyers seeking style and reliability.
Next, the Nissan X-Trail e-POWER captured attention with its innovative technology. Building on the success of the Nissan Kicks in 2022, this model offered a compelling driving experience that demonstrated Nissan’s commitment to electrification, balancing power, and efficiency for modern Filipino drivers.
Another exciting preview featured an upcoming SUV that embodies Nissan’s daring identity and intends to elevate the driving experience, hinting at an exciting future for the brand.
The event peaked with the launch of the All-New Z NISMO, celebrating 40 years of NISMO heritage. This striking model features an aerodynamic front and rear bumper, complemented by bold 19×10 Dark Gray alloy wheels that enhance its sporty presence. Inside, Recaro leather seats added a touch of sophistication. Powered by a NISMO-tuned VR30DDTT engine, the Z NISMO offered enhanced handling and responsiveness, along with a Sports+ drive mode for a more engaging driving experience. Nissan also announced that the All-New Z NISMO, priced at Php 4,688,000, is now available for reservation. Enthusiasts can choose from a range of colors, including Stealth Pearl Gray and Passion Red. Early reservations will allow customers to be among the first to experience the Z NISMO, with deliveries set to begin in January 2025, ensuring an exclusive and early ownership experience.
Yasuhisa Masuda, President of Nissan Philippines, commented on the brand’s presence at PIMS: “This year’s show has provided a valuable platform for us to showcase Nissan’s commitment to innovation and purposeful design as we celebrate 55 years in the Philippine market. Our lineup reflects our dedication to diverse customers, from the practical Magnite to the X-Trail e-POWER and the exciting Z NISMO. We look forward to introducing these vehicles to the Philippines and seeing how they resonate with our market.”
Explore Nissan’s latest vehicles at the 2024 Philippine International Motor Show, which will be held from October 24 to 27 at the World Trade Center in Pasay City. Discover the daring spirit that defines Nissan’s lineup.
