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Sunday, June 23, 2024

China’s Welsend BPO Expands Its Horizons to the Philippines and Beyond

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In a world where business dynamics are continually evolving, Welsend’s journey in the field of Business Process Outsourcing (BPO) emerges as a testament to adaptability, resilience, and visionary thinking. What began as a modest paging service provider in China back in 1993 has now carved its niche as a reputable BPO player. As of 2023, Welsend’s influence extends far and wide, with a presence in 60 delivery sites in 20 cities across 8 distinct provinces of China.

Welsend astutely recognized the formidable drive exhibited by Chinese enterprises as they venture onto the global stage in recent years. The surging wave of these businesses, expanding their horizons overseas, underscored the need for proficient English support. Yet, Welsend’s strategic move to step into the global arena wasn’t just a mere response to this market dynamic. It was part of a grander vision. For Welsend, becoming a genuine global contender in the BPO sector meant embracing the diverse challenges and opportunities that the global service outsourcing market presents.

Recognition, in the form of achieving the “Aspirant” status in the Everest Group Customer Experience Management (CXM) in APAC PEAK Matrix® Assessment in 2022, has been one of the many milestones for Welsend. Far from being just a decorative accolade, it serves as an affirmation of the company’s relentless focus on superior customer experience, their fortified service delivery models, and a global aspiration.

While Welsend’s strategies and achievements reflect its unwavering commitment to growth and excellence, its underlying operational philosophy provides a glimpse into its heart. A heart that desires to seamlessly fuse the rich essence of Welsend’s values with industry-leading methodologies and practices on a global scale. The culmination of this vision was the strategic decision to set foot in Metro Manila, Philippines—a region renowned for its BPO prowess. Through this endeavor, Welsend aspires not only to tap into the rich talent pool of the Philippines but also to extend its reach into the broader ASEAN market.

Guiding Welsend’s international chapter is Robin Feng, appointed as the CEO of Welsend Global Services Inc. Mr. Feng brings with him a wealth of knowledge and experience, having been associated with global giants like Concentrix, Teleperformance, Deloitte, and Microsoft. His intricate understanding of the unique challenges and opportunities at the nexus of Chinese business principles and global market dynamics is poised to be a cornerstone for Welsend’s international aspirations.

Reflecting on its journey, from its humble beginnings in Weifang City, Shandong Province, to its present impressive stature in China, Welsend’s story is characterized by two constants: a deep-rooted commitment to serving its clientele and an unrelenting pursuit of excellence. The enduring partnerships cultivated with prominent global brands and the trust reposed in Welsend by numerous enterprises stand as enduring evidence of its capabilities.

As Welsend Global Services Inc. embarks on its journey from Taguig City, Metro Manila, it isn’t merely an addition to the company’s list of locations. It symbolizes a fusion—a fusion of rich legacies with novel aspirations, traditional values with modern-day challenges, and time-tested practices with contemporary innovations. The story of Welsend is a narrative of values firmly rooted but forever reaching for new horizons. As they commence this exciting new chapter in the Philippines, the stage is set for a story that promises to captivate and make a lasting impact on the global BPO industry. 

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