Spotify has brought This is Taylor Swift: A Spotify Playlist Experience to Manila. From Feb. 21 to Feb. 24 at Metro Manila, Swifties in the Philippines who have registered for the event can immerse themselves in interactive installations, stepping into the “Mastermind” of Taylor Swift’s 11 iconic musical eras.
“Taylor Swift’s music shapes culture, sparks connection, and has set numerous worldwide records on Spotify. In the Philippines, her growth has been phenomenal, driven by the unstoppable energy of Filipino Swifties.,That’s why we’re excited to bring This Is Taylor Swift: A Spotify Playlist Experience to Manila, celebrating her iconic musical eras with the fans who live and breathe her music,” said Kossy Ng, Spotify’s head of music in Southeast Asia.
Spotify data further underscores Taylor’s influence in the Philippines. The Philippines is her second biggest global streaming market, with streams of This Is Taylor Swift surging 150% in the past three years. Some of Taylor’s top-streamed songs in the country are “Cruel Summer” (#1), “Lover” (#2), “Fortnight (ft. Post Malone)” (#3), “august,” (#4), and “cardigan” (#5), while Quezon City, Manila, Cebu City, Caloocan and Davao City rank as the top cities in the Philippines streaming her music. This highlights the deep connection Swifties across the country have with her music and storytelling.
Manila is the second Asian city to host This Is Taylor Swift. A Spotify Playlist Experience, following its debut in Jakarta on Feb. 14 to Feb. 17. The experience will head to Seoul in the coming weeks. Here’s a closer look at the experiences Swifties will be able to explore at the exhibition:
Filipino Swifties can look forward to This Is Taylor Swift: A Spotify Playlist Experience in Manila from Feb. 21 to Feb. 24. This interactive exhibit showcases Taylor’s 11 musical eras with engaging installations highlighting her cultural impact in the Philippines, where she is the second-largest streaming artist.
Highlights include the “Enchanted Hallway” inspired by her eras and “The Great Collection,” featuring 11 panels for each album with NFC tags for listening. “This Is Me Writing” allows fans to share favorite lyrics for exclusive merchandise, and “Message in a Booth” offers surprises and customizable photo ops.
Visitors can create personalized hot chocolate drinks in “Chocolate Street.” Spotify will also introduce a digital experience for fans to discover their favorite Taylor era through personalized playlists based on their listening habits. Sharing her lyrics on social media may yield limited-edition merchandise. This event is set to be a memorable celebration for her Filipino fans.
Fans can also take home an exclusive Spotify x This Is Taylor Swift playlist swag. By sharing Taylor’s lyrics and song from Spotify to their social media and tag @spotifyph #ThisIsTaylorSwift, fans can get this unique Spotify This is Taylor Swift merchandise that allows them to carry Taylor’s music with them, anytime, anywhere with just a tap of their phone.