Multi-awarded news anchor and veteran radio host Mike C. Enriquez, adds another distinction to his illustrious career after being named as the Philippines Most Trusted Radio Presenter at the recent Readers Digest Trusted Brands 2016 awarding ceremony.
“I heard it was the first time they gave out this award so I am very honored, Enriquez told media after receiving his award.
“Being called ‘Most Trusted’ is very humbling since this one is from the Reader’s Digest Survey, which is in itself a very trusted award giving body. This is a result of a survey conducted from among its readers and not an award that you can apply for. They just send you a letter one day to inform you that you have been named by their readers as the one they believe in most,” he said with pride.
Enriquez can be heard on Super Radyo DZBB’s programs – Saksi sa Dobol B, Super Balita sa Umaga Nationwide, and Imbestigador Sa DZBB. He is also one of the anchors of GMA’s flagship news telecast, 24 Oras, and hosts the investigative public affairs program, Imbestigador.
His advice to aspiring journalists? “Don’t mind the pay. Don’t mind the long hours…and have a passion for the truth. Just stick to the truth and nothing will be too difficult.”
“You speak well when you speak the truth and you speak from the heart,” he said.
For the sixth straight year, Jessica Soho was once again was named Most Trusted TV News Presenter, while Toni Gonzaga was named Most Trusted Entertainment / Variety Show Presenter. Filipino boxing champ and now Senator Manny Pacquiao remains the Philippines Most Trusted Sports Personality.
Now on its 18th year, the Trusted Brands 2016 awarding ceremony was held on June 30, at the Marco Polo Hotel in Ortigas, Pasig.
“For the past 18 years, we have been surveying the people of Philippines and consumers in major markets across Asia, about which brands they depend on, believe in and that they expect to provide premium value and exceptional service,” notes Walter Beyleveldt, Reader’s Digest managing director, Asia Pacific.
“Every survey we ask thousands of people – both our readers and a representative sample of consumers in each market – to tell us which brands they consider worthy of their support, custom, and their trust. Not only have we learnt which brands consumers follow, we have discovered a lot about what trust means and how it wins the hearts of people across Asia.”