IKEA reaffirms its commitment to universal accessibility to a better everyday life, regardless of gender, sexuality, nationality, age, or background.
This Pride Month, IKEA customers are encouraged to proudly carry the STORSTOMMA bags, as the company pledges to donate 100 percent of sales proceeds from these reusable rainbow bags to LoveYourself.
The donations will support the refurbishment and improvement of home furnishings at LoveYourself Uni Hub in Pasay City. LoveYourself, a volunteer-based organization, focuses on raising HIV awareness, education, testing, and treatment within the LGBTQIA+ community.
“We are supporting the cause of LoveYourself as it opens a discussion on an important community topic—HIV. At IKEA, we believe that everyone should have access to better everyday life. Supporting an organization that helps provide access to HIV testing, care, and treatment is a support to creating a better everyday life not only for those affected by it but also helps to eliminate the stigma.,” says Patrick Marcelo, IKEA Philippines Marketing and PR Manager.
IKEA launched the STORSTOMMA bags in April 2022 as a statement of inclusivity and diversity and in support of the LGBTQIA+ community. In December 2022, IKEA released a Christmas campaign featuring a heartfelt coming-out story starring the Golden Gays. This year, the home furnishing brand takes it further by supporting LoveYourself’s HIV advocacy to create an impact on the community.
As an employer, IKEA is also committed to being a gender-equal business by ensuring equal opportunities for all genders in all countries, levels, and positions.
IKEA also believes that an inclusive workplace is a better workplace. IKEA co-workers will participate in the upcoming SM Mall of Asia Pride Run on June 22. These proud IKEA co-workers will be carrying the STORSTOMMA bag and wearing special IKEA pride shirts to celebrate Pride Month.
Visit www.IKREA.ph/foreveryone for more information.
