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Thursday, February 22, 2024

Let’s talk about hair, the professional way

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Our hair, often lovingly referred to as our “Crowning Glory,” is more than a physical attribute; it’s a powerful tool for self-expression, boosting our confidence and allowing us to feel our best. Regardless of its texture, thickness, or color, our hair plays an essential role in defining our identity.

Embracing our hair represents a significant stride towards self-love. It serves as a constant reminder that our beauty is not defined by societal standards but by our authenticity. When we cherish and accept our hair, we are, in essence, cherishing and accepting ourselves, celebrating our unique individuality and fostering a deep sense of self-appreciation.

‘Linlang’ star Kim Chiu

Hairfix recently unveiled its Hairfix Professional Line alongside the introduction of brand ambassador Kim Chiu. The event, hosted by Tracy Manlangit, took place at Watsons, SM North Edsa – The Grand on September 28. Notable personalities, including mom influencer Kris Lumagui, dermatologist Dr. Bea Chan, and TikTok personality Dior Veneracion, graced the event.

The Hairfix Professional Line offers three distinct sets. With the power of Keratin Booster Complex and Curl Booster Complex, this 4-in-1 PRO Line provides professional hair care for all hair types. The Collagen + Peptide and Castor Oil with Keratin set focuses on volumizing and detoxifying, promoting thicker, stronger hair.

Hairfix unveils its Hairfix Professional Line alongside the introduction of its brand ambassador Kim Chiu (second from left)

Collagen supplements enhance hair-building proteins, effectively treating dry and brittle hair. The Protein + Vitamin C and Castor Oil with Keratin set focuses on straightening and restoring, repairing structural damage, and smoothing roughened cuticles. Lastly, the Power Curls set, enriched with Hibiscus, Shea Butter, and Amino Acid, defines natural curls, adding shine and moisture.

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Kris Lumagui shared her experience using the Collagen + Peptide set, noting its effectiveness in making her hair appear thicker and healthier, adding volume and bounce. Dermatologist Dr. Bea Chan emphasized the benefits of these ingredients, which transform hair and nourish, hydrate, repair, and protect the scalp. Dior Veneracion shared his curly hair routine, endorsing paraben-free products and praising the Power Curl Defining Lotion.

From left: Mom influencer Kris Lumagui, dermatologist Dr. Bea Chan, and TikTok personality Dior Veneracion

Following the launch event, Kim embarked on the P1,000 Pesos Watsons Challenge. She stocked up on her favorite products, including Hairfix Ash Brown Permanent Hair Color Cream, the newest Professionals Power Curls Leave-On Hair Lotion, and the Collagen + Peptide Shampoo, Conditioner, and Leave-On Spray. Raffle winners won exciting prizes, including an Acrylic Organizer, a Hair Blower, and a House of Little Bunny bag.

The Hairfix Professional Line is affordable, with Shampoo and Conditioner at P199 for Collagen and Protein sets, P179 for Power Curl set, Treatments at P249 (Buy 1 Take 1), Leave-On Hair Sprays at P129, and the Defining Lotion at P109. These products are exclusively available at Watsons and SM Department stores nationwide.

For more information, follow HairfixPH on Instagram and Twitter and like Lifestrong Hairfix PH’s page on Facebook. You can also visit their website at hairfix.com.ph and lifestrong.com.ph.

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