BingoPlus Day Cebu Carnival opened with a heartfelt message to the families and individuals who were left devastated by the recent typhoon Carina. The BingoPlus Foundation had quickly responded to the need for aid across the country and began relief operations in Metro Manila and several areas in Luzon.
“As Typhoon Carina intensified into a super typhoon, we knew that this would leave us with a terrible aftermath,” said DigiPlus Vice President of Investor Relations, Corporate Communications, and Sustainability Celeste Jovenir. “As we speak, we are mobilizing immediate relief efforts and post-disaster rehabilitation in various parts of Metro Manila and affected provinces, in coordination with the DSWD, LGUs and organizations.”
Guided by one of its four advocacies, Community Safety and Resilience, the Foundation further said it would dedicate Php 10 million to those made vulnerable by the calamity. This response is an answer to the cry for help that has resounded throughout many areas in Luzon. Initially, the donation was set at Php 8 million but an additional Php 2 million was given at the end of the Cebu Carnival thanks to a crossover between the BingoPlus Foundation and Cornerstone.
“For the past few days, the Filipino people have witnessed how Metro Manila and other provinces in Luzon were flooded and affected by the recent typhoon Carina,” Andy Tsui, president of DigiPlus, had also given his own message about answering the call to action, “With different areas now in a state of calamity, DigiPlus has decided to answer the call for help to all affected communities and families through the BingoPlus Foundation.”
The Foundation functions as the social responsibility arm of DigiPlus, and works towards creating programs that contribute to nation-building efforts through a wide range of programs.
“As we advocate for community safety and resilience, this initiative affirms our commitment to help Filipinos who are most in need, especially during these hard times—in the spirit of bayanihan,” said President Jasper Vicencio of AB Leisure Exponent, Inc.
On top of providing aid to the victims of typhoon Carina, the Foundation had also made further donations to the community.
The Foundation announced three beneficiaries of this campaign during the Cebu Carnival celebration: the Department of Social Welfare and Development Area Vocational Rehabilitation Center, the Philippine Accessible Disability Services, and the Municipality Of Dumanjug, Cebu.
Welcoming Kim Chiu to the BingoPlus Family
Multi-talented and multi-awarded celebrity, singer, dancer, host, and entertainer Kim Chiu made BingoPlus Day Cebu Carnival main event even more spectacular. Fans and attendees alike filled the venue with their cheers as she entered the stage and danced with infectious energy.
Kim Chiu’s stage presence and resonance with Filipinos is among the reasons why BingoPlus announced her as its newest celebrity endorser. Her entertainment ability and passion aligned perfectly with BingoPlus’ goal to elevate fun and leisure experiences.
Tsui described the partnership as a match made in heaven as he said, “Kim is one of the most bankable artists of her time, while BingoPlus on the other hand is the leading entertainment platform of this time. Kim is known for her versatility while BingoPlus is adaptable to the needs of the Filipinos.”
“Like the brand, she is loved and admired by a lot of people. We believe that the brand and our new endorser are a good match because she gives inspiration and hope to the youth as we are here to help your dreams come true,” said Vicencio as he commended Kim Chiu for her work over the years and described her as “one of the most sought-after endorsers of her generation.”
“As an entertainer, I am very honored to be part of the BingoPlus story and spread, of course, fun and entertainment and make people happy and smile,” the Chinita Princess said, showing heartfelt gratitude and joy at the message. She further expressed her excitement to work with BingoPlus and her fellow celebrity endorsers in the coming months. “It really is wonderful to be able to represent a brand like BingoPlus, and I look forward to working with them.”
