Heavy rains, thick fog, and steep, zigzagged roads did not deter MR.DIY representatives from embarking on an 8-hour journey to bring smiles to schoolchildren in Benguet Province. Partnering with the RECU Cordillera K9 Unit and the Pagna’t Imontanosa Group, the team reached the isolated communities of Tuba, visiting Ligay Elementary School, Ligay Daycare Center, and Bes-ig Daycare Center.
Eighty students received essential hygiene kits and school supplies. The community welcomed the team warmly, with students enjoying free haircuts and an anti-bullying talk by Ms. Jenelyn Bingwasan, Chief for Police Community Relations of Tuba, Benguet.
As part of MR.DIY’s corporate social responsibility program, Acts of Kindness (AOK), the “Pencil for a Smile” initiative reflects the company’s commitment to student well-being and education. Over the past three years, MR.DIY and Pagna’t Imontanosa have conducted outreach efforts in isolated areas across Benguet and Mountain Province, including providing hygiene kits, school supplies, and household gift packs.
“Every day, we have opportunities to help, encourage, and share a smile,” said Mr. Charles Salecina, Deputy Head of Marketing of MR.DIY Philippines. “These small gestures can transform the lives of young children in a big way.”
With 574 stores to date, MR.DIY continues to expand its reach, demonstrating a steadfast commitment to empowering education and enriching children’s lives through initiatives like “Pencil for a Smile.”
