Globe Telecom Inc. on Thursday unveiled its next-generation store in Glorietta 3, Makati City, setting a new gold standard in omni-channel retail formats and sustainable design.
“The new Globe store is not just a retail space. It is a catalyst for creating memorable customer experiences. We’ve designed this store to captivate, empower, and connect our customers and offer them services that truly enrich their lives,” said Cleo Santos, head of Globe’s channel management group.
The innovative shop reflects Globe’s commitment to revolutionizing the phygital experience, seamlessly merging the best of both the offline and online worlds, the company said.
The store’s design features interactive product demos, a community engagement space, a self-service zone and a transaction hub. These elements come together to solidify Globe’s position as a market leader, offering customers a unique and immersive experience.
“Our new design is a game-changer. We’ve seamlessly integrated the online and offline experience as we want to ensure minimal wait times, experiential retail, and personalized services,” said Mic Coson, head of Globe’s retail design and portfolio growth.
“Every touchpoint, from product discovery to post-visit engagement, has been crafted with our customers in mind,”Coson said.
The new Globe retail experience was developed together with Landor & Fitch, the largest branding and design specialist group and part of the WPP group.
“As the leading telecommunications company in the Philippines, Globe recognized their role in driving the nation’s digital advancement. We were thrilled to take on the challenge of taking the brand forward to meet this purpose by revolutionizing the role of retail,” said Jonathan Cummings, APAC president of Landor & Fitch.
“Drawing upon the collective expertise of our global network of experts across retail and telco as well as from other sectors, we set out to create a new generation of human-centric stores that re-imagine the brand experience – empowering Globe’s customers through an immersive digital ecosystem, seamlessly blending education and entertainment,” he said.