Happy Skin, a leading Filipino beauty brand known for its innovative, skin-friendly makeup, has successfully embraced the digital shift, leveraging TikTok Shop to expand its reach and engage with its customers in new and exciting ways.
Through strategic use of live selling and targeted promotions, Happy Skin has achieved impressive sales growth, particularly during key shopping periods like payday promos and monthly sales.
The brand’s success is attributed in part to its strategic alignment with TikTok Shop’s Assortment, Content, and Empowerment (ACE) indicator system.
By offering a diverse range of products, creating engaging shopping experiences through live streams, and amplifying its reach through targeted advertising, Happy Skin has maximized its presence on the platform.
Live selling is a key part of Happy Skin’s strategy, fostering real-time customer connections and driving sales through interactive engagement.
Happy Skin leverages its partnership with TikTok Shop to make a positive social impact through the ‘Build a Classroom’ program, where each purchase on TikTok Shop contributes to funding classroom construction in underserved communities.
The brand’s continued exploration of innovative strategies is setting a new standard for customer engagement and social responsibility in the digital age.
