The Department of Trade and Industry (DTI) said Monday it signed a landmark memorandum of understanding (MOU) to launch the Sari-Sari Store Advancement program, an ambitious initiative aimed at empowering over a million sari-sari store owners across the Philippines.
The program, called “Tindahan Mo e-Level Up Mo!”, focuses on equipping micro-retailers with digital tools, financial literacy and sustainable practices to enhance their operations and competitiveness in the digital economy.
“Our goal is to see sari-sari stores not just survive but thrive. By registering and formalizing these businesses, we provide them with the necessary support and benefits to elevate their operations,” said Trade Secretary Alfredo Pascual.
Key areas of focus include providing access to advanced technologies, enhancing financial literacy and access to financing, promoting eco-friendly practices, and ensuring compliance with consumer protection and fair-trade regulations.
The DTI teamed up with leading companies such as Unilever, Coca-Cola, Universal Robina Corp., Smart Communications, Nestle, Hapinoy, Packworks, PASCO and GCash to provide expertise and resources for the program.
DTI Undersecretary Ed Sunico highlighted the collaborative effort to ensure micro-retailers have access to world-class knowledge and support, aiming to elevate every Filipino sari-sari store.
“In every sari sari store, there is a Filipino livelihood. In that spirit let us all elevate every Filipino sari sari store,” he said.
The private sector partners expressed support for the program, recognizing that the success of sari-sari stores is intertwined with their own success.
