Union Bank of the Philippines said it retained its position as part of the 10 most valuable and strongest brands in the Philippines, based on the Brand Directory 2024 report released by Brand Finance.
This is UnionBank’s second consecutive year in the list since entering it in 2023.
Brand Finance, a leading independent brand valuation and strategy consultancy firm based in London, released the study that gauges brand value and brand strength. The report cites that UnionBank’s brand grew in value by 22 percent from $557 million in 2023 to $679 million in 2024.
“The growth in value of the most valuable Philippine brands echoes the positive sentiments of their nation’s economic outlook,” Brand Finance says in its report.
“Brands in the banking and real estate sectors benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification,” it says.
UnionBank is locally and internationally-recognized and awarded as one of the best digitally-transformed banks that changed the way consumers view and do banking.
“We are delighted to see that our efforts to provide our customers with advanced, innovative and user-centric banking services have once again placed us among the Philippines’ best brands. With now serving over 14 million retail customers, we are motivated more than ever to ensure we never stop looking for ways to deliver a better banking experience tailored to our customers’ ever-evolving lifestyle in this digital world,” said UnionBank chief marketing officer Albert Cuadrante.
