The LEGO Group, in partnership with Ban Kee Trading, Inc., opened a new LEGO Certified Store at the Ayala Manila Bay on Oct. 26, offering a fresh destination for LEGO fans and families to experience interactive play and unique Filipino-inspired designs.
The grand opening featured elements that celebrate Filipino culture.
“We wanted to incorporate what makes our Filipino culture unique into the in-store experience,” said Justin Bautista, sales and marketing manager at Ban Kee Trading. “Filipinos value strong family bonds and a sense of community, so we’ve infused these elements into the store experience, creating an environment that feels welcoming and familiar.”
Among the store’s highlights is the Philippines’ first LEGO Passport, available exclusively at the Manila Bay location for two weeks following the opening. Fans can collect stamps by visiting LEGO stores and sharing photos online. A mural honoring Filipino heritage, including landmarks like Mt. Mayon and the Baguio Lion’s Head, also decorates the store.
Additionally, a 3D LEGO model of a traditional Filipino ice cream cart, “Mamang Sorbetero,” will be showcased.
Opening-day promotions include gifts with purchases of P6,000 or more, a P500 voucher with a minimum spend of P5,000, and additional limited-time offers.
For details, visit bankeebricks.ph.
