PhilPlans, a pre-need company, unveiled its revamped brand with the new slogan “Tomorrow Starts Today”.
“This reaffirms the company’s commitment as the nation’s trusted partner in securing a prosperous tomorrow for all. Recognizing the dynamic aspirations of modern Filipinos, PhilPlans is also embracing digitalization, championing proactive planning and stepping into a future where tomorrow starts immediately,” the company said in a statement.
“We are not just selling pre-need plans,” said PhilPlans chief sales and marketing officer Ronald Bautista .
“We are partners in planning for a secure and peaceful tomorrow. Our digital transformation, product innovation, and brand evolution are all fueled by this core purpose. We are excited to embark on this journey with our clients, hand-in-hand, as we build a future where tomorrow starts today,” he said.
He said “Tomorrow Starts Today” is a frefinement of PhilPlans’ previous slogan “Think Ahead” that had served the brand for many years. The new mantra is also an invitation to the public to act for a better tomorrow without delay, he said.
“We’ve been empowering Filipinos to write their own tomorrows for 35 years, and now, with this new slogan as our guide, we’re ready to step further, hand-in-hand,” Bautista said.
Bautista said PhilPlans would start carrying the new official slogan on Jan. 27, 2024.
