PFA book

Officers of the Philippine Franchise Association (PFA) launch a book about overseas expansion via franchising at the Franchise Asia Philippines 2023 International Expo on Oct. 27 at the SMX Convention Center. The book, ‘Franchising Beyond Borders: How 10 Filipino Brands Unlocked the World’, is a compilation of the best practices of 10 Filipino franchise brands which have gone international. Leading the launch are PFA chairman emeritus Samie Lim (sixth from right) and PFA vice chairman Ma. Alegria Sibal Limjoco, along with other PFA officers and top franchisors of Filipino brands.