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Pictured here together with Puregold’s brand icon, Aling Puring, the group of Tito Sotto, Vic Sotto, and Joey de Leon has signed on to be a continued collaborator of the retail company.
![](https://cdn.manilastandard.net/wp-content/uploads/2023/06/Photo-3-13-1024x683.jpg)
This announcement continues a long and storied partnership between Puregold and TVJ. In the company’s infancy, when Puregold only had less than 50 stores, they first partnered with Vic Sotto and Joey de Leon.
![](https://cdn.manilastandard.net/wp-content/uploads/2023/06/Photo-1-18-1024x683.jpg)
Now in its 25th year and nearing 500 stores nationwide, Puregold looks forward to new milestones with TVJ at their full strength.