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Wednesday, June 26, 2024

Building Filipinos’ financial resilience with Moneybility

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Nowadays, one of the most prominent goals Filipinos want to achieve is financial security. Yet not everyone is knowledgeable about managing their finances. Some even mistake themselves as financially secure when their salary increases, without realizing that their expenses are also getting higher. And some think that they will never achieve financial security with all their obligations on hand.

Metrobank hopes to change that mindset and aims to make Filipinos not just financially secure, but more importantly, financially resilient. This means they know how money works and where their money goes, they have set financial goals, and they are backed with an emergency fund.

With this, Metrobank recently launched a comprehensive and dynamic financial education platform called “Moneybility.” This new platform is convenient for individuals who want to start developing wise money habits on budgeting, dealing with debt, insurance, investing, and more. It provides a  guide for personal finances that is accessible to Filipinos anytime, anywhere.

Its first two chapters are now available for download at moneybility.metrobank.com.ph.

“Moneybility” is no ordinary platform on financial education. It has a collection of money management topics customized with Filipino money habits in mind. Complemented with its website, the e-book will also have multimedia and interactive features and tools like quizzes, a money tracker, and calculators to make different topics on money more relatable and understandable.

“Our customers have always been at the center of our business. Our strategy revolves around meeting and anticipating their current and future financial needs. As part of our goal to deepen and strengthen our relationship with our clients, we want to equip them with a tool that will help enhance their understanding of different financial products and services and help them build their financial resilience” said Senior Vice President and Chief Marketing Officer Digs Dimagiba.

He added that the development of the platform comes from the bank’s 60 years of credible and solid experience in guiding clients across different financial challenges. It’s their way of sharing the knowledge they have amassed throughout the decades.

Moneybility is only one of Metrobank’s financial education tools. Depending on a person’s level of proficiency, the Bank also offers various platforms tailored to Filipinos’ specific needs. For those who are already aware of basic financial concepts and are looking at getting into investments, Earnest is the appropriate tool. It is a learning and investing platform with easy-to-understand lesson cards, digestible financial news, and simple investing explainers. You can access Earnest by downloading the app from Apple Store for iOS users or Play Store for Android users. The bank also has Tara Invest, a series of bite-sized social media video explainers on the basics of investing. You can watch the series on Metrobank’s Youtube page.

Metrobank also recently launched a website called Wealth Insights for high-net-worth clients. Here, the bank’s finance experts and independent third-party research providers impart timely and relevant investment ideas, thoughtful perspectives on wealth management, and curated market-moving news for free.

For daily light reading on managing money, Metrobank has Money Basics, a collection of simple and creative articles and social media posts to help people build their savings habits. You can go through these tips at Metrobank’s Facebook and Instagram pages.

Lastly, because Metrobank gives a high priority to the security of its clients’ accounts, it has Fight Fraud. This campaign educates Filipinos about the dangers of financial fraud and how they can avoid being a victim through a content series posted on the bank’s social media pages and website. In line with this, Metrobank, together with other banks rolled out the ScamProof.ph campaign, a website focused on fraud prevention.

With “Moneybility” and their other financial education initiatives, Metrobank proves they are more than just a bank, they go beyond the financial services needs of their clients—they are “the bank that educates” Filipinos towards financial resilience. Check out Moneybility and download the first two chapters now at moneybility.metrobank.com.ph.

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