UnionPay, a global payment brand, announced a yearlong partnership with the Philippine Basketball Association, the first professional basketball league established in Asia in 1975, and the second oldest professional basketball league globally after the National Basketball Association.
As the PBA’s Official Payment Partner, the sponsorship is comprehensive and covers all three conferences –the Commissioner’s Cup, the Governor’s Cup, and the Philippine Cup, together with the PBA Run for a Cause marathon to raise funds for various charities and the PBA All-Stars Week.
Vincent Ling, Deputy General Manager, UnionPay International Southeast Asia, said UnionPay is delighted to be the Official Payment Partner of the PBA.
“The PBA partnership is our first major sponsorship in the country, and also our first basketball sponsorship globally. Our strategy is to always serve and connect on a deeper level with our consumers and local communities. As such, UnionPay is constantly engaging our Cardholders through exciting activities. With this, we hope to bring heightened excitement surrounding the games to fans and UnionPay Cardholders,” said Ling.
PBA Commissioner Willie Marcial said: “We are thrilled to have UnionPay onboard as our first-ever payment partner. Over the years, PBA has elevated the level of professionalism and the standard of basketball in the country. We are proud to make the game ingrained in the fabric of the Pinoy society, and are pleased to partner with UnionPay, who has the same focus to fully serve local communities and residents.”
PBA match spectators can look forward to the exciting on-court game UnionPay Shoot Your Way, organized by UnionPay, to win exclusive PBA merchandises and more.
UnionPay will also be offering exclusive privileges to its customers. Cardholders who spend any amount until August 31 with UnionPay Cards issued locally stand to win Money Cant Buy exclusive PBA merchandises, including PBA jerseys, shirts and Molten basketballs endorsed by popular PBA players such as Junemar Fajardo, LA Tenorio, AsiTaulava, Marc Pingris, Chris Banhero, Sean Anthony, set.
UnionPay Cardholders need to register at www.unionpaywin.com to participate.