In a recent year-end gathering attended by key media partners, Pedro Simoes, new Managing Director of Ford Philippines, outlined the company’s ambitious plans for 2025. Simoes emphasized the company’s focus on addressing the growing demand for electric vehicles (EVs), as well as enhancing customer experiences through strategic dealership renovations and expanded training initiatives. These efforts aim to position Ford as a leader in the evolving landscape of the automotive industry, responding to both consumer preferences and environmental considerations.
Electrification Initiative
Simoes revealed that Ford Philippines will launch its electrification journey in 2025, introducing a range of new electric vehicles (EVs) to meet the rising demand in the country. The initiative follows extensive research and collaboration with Ford’s global teams. Specific details about the EV lineup are expected to be announced in the coming months.
Dealership Design Revamp
As part of its strategy to improve customer engagement, Ford Philippines will implement the Ford Signature 2025 dealership design across its showrooms. This redesign aims to create a more hospitable and customer-centric environment, responding to consumer preferences for personalized interactions. The new design seeks to position Ford as a lifestyle brand, enhancing customer loyalty and engagement.
New Learning Center for Training
Ford Philippines is also set to open a new Learning Center dedicated to training dealer technicians. This facility will focus on high-quality training programs, particularly related to EVs, as well as non-technical training for sales personnel. The goal is to improve service delivery and enhance the overall customer experience.
Ford continues to remind you to say YES
Ford Philippines is also currently offering an enticing Year-End Sale (YES) program, providing a range of promotions on select models available until December 31, 2024. The sale features significant cash discounts and attractive financing options for customers looking to purchase a new vehicle.
For the Ford Everest, buyers can enjoy cash discounts of up to Php 80,000, with monthly payments starting as low as Php 30,550 for the 2.0L Trend 4×2 variant. The 2.0L Titanium+ 4×2 variant also offers a Php 70,000 discount.
The Ford Territory presents an all-in low down payment of Php 77,000 for the 1.5L EcoBoost Titanium variant, alongside cash discounts of Php 40,000 for the 1.5L Sport and Titanium X variants, with monthly payments beginning at Php 22,299.
Customers interested in the Ford Ranger can take advantage of a Php 100,000 cash discount on the 2.0L Sport 4×2 and Ranger XLT 4×2 variants. An all-in low down payment of Php 31,000 is available for the 2.0L XL 4×4 variant, along with a Php 63,000 all-in low down payment option.
Finally, the Ford Explorer is offered with a substantial Php 200,000 cash discount on the 2.3L EcoBoost variant. Enhanced financing options include free 3 months amortization or 0% interest for 3 years.
These exclusive promotions, facilitated through Ford’s partnership with the Bank of the Philippine Islands (BPI), make it an opportune time for customers to secure their new vehicles during this festive season.
