The year 2025 has kicked off with a bang for beauty enthusiasts in the Philippines, as some of the biggest names in both local and international cosmetic brands have unveiled their newest offerings for this January. From nourishing lip balms to fine brow pens, there’s something for everyone (not just for the girlies out there) to try on. To help you on what to get, you may start your 2025 with this Manila Standard Life’s round-up of the freshest products that should make their way to your vanity.
Benefit Mighty Fine Brow Pen
Brow aficionados, meet your new best friend: Benefit’s Mighty Fine Brow Pen. Boasting a market-leading 0.1 mm tip, this innovative tool delivers ultra-precise strokes for the most natural-looking brows.
With a three-line-in-one stroke design and all-day staying power, this pen eliminates the frustration of dried-out formulas, making it a must-have for flawless arches.
blk Gloss Drip
For glossy lip lovers, blk Cosmetics’ Gloss Drip combines the shine of a gloss with the lasting color of a stain. This lip gloss-to-stain hybrid features a jelly-like formula that’s hydrating and smoothing, ensuring your lips look plump and juicy.
Perfect for adding dimension to your pout or rocking a glossy finish that lasts, this product is a staple for any makeup bag.
Chu Chu Beauty Heart Paint
If cute packaging is your kryptonite, Chu Chu Beauty’s Heart Paints will steal your heart. These cheek tints, now with an improved doe-foot applicator for precise application, come in five delightful shades: Ballet Pink, Pink Lemonade, Sunkiss Orange, Creamside Rose, and Crimson Flush.
Lightweight and buildable, Heart Paint adds a natural flush to your cheeks, perfect for achieving that “I woke up like this” glow.
GRWM’s Lip Maxx
GRWM Cosmetics recently launched the latest addition to its growing list of makeup essentials—the Lip Maxx. It is a nourishing lip balm that delivers hydration and a pop of color. With 13 versatile shades, there’s something for every skin tone. GRWM taps into the lip shade trend by introducing 13 adaptable shades that cater to various skin tones and styles. Additionally, the brand offers one exclusive limited-edition shade, providing a unique option for beauty lovers.
The jumbo applicator and leak-proof packaging earn it top marks, making it a go-to product for on-the-go touch-ups. The added menthol effect provides a refreshing sensation—perfect for the humid Philippine weather.
Stroke’s Eye Palette and Peo Brush Elite Collection
Strokes Beauty Lab also launched a dazzling new collection that’s set to elevate your makeup game to professional levels. With their latest Eye Palette Collection and additions to the Pro Brush Elite Collection, this release is perfect for achieving flawless looks, from everyday elegance to show-stopping glam.
Strokes’ new Eye Palette Collection features luxurious eighteen-shade palettes that combine rich pigments with buttery textures, making blending a dream. Each palette offers a curated mix of matte and shimmer finishes, catering to both natural and dramatic eye looks. Whether you’re into earthy neutrals or glittery glam, these palettes have you covered.
To complement the eye palettes, Strokes has expanded their Pro Brush Elite Collection. The new brushes feature sleek tortoiseshell handles paired with ultra-soft synthetic bristles, ensuring precise application every time. Designed with versatility in mind, these brushes work seamlessly with powders, creams, and liquids, making them a must-have addition to your kit. From blending to packing on pigment, each brush promises professional-level results, ensuring your artistry shines through effortlessly.
Teviant Velvet Drop: Now with more shades
Teviant’s Velvet Drop, a cult favorite multi-use mousse, just got better with six new shades: Amaretto, Bonbon, Goth, Lizzie, Sayti, and Vannesa. These hues range from soft peach to deep plum, ensuring there’s a match for every mood and occasion.
Formulated with nourishing ingredients like vitamin E, Sunflower Seed Oil, and Rosemary Leaf Extract, Velvet Drop is perfect for a monochromatic look or mixing and matching to experiment with your style.
With these exciting drops, the local beauty scene proves it’s off to an impressive start for 2025. From versatile lip stains to multi-use mousses, January’s releases promise something for every beauty enthusiast. Which one will you be adding to your cart?