As 2024 comes to a close, SM Supermalls celebrates a remarkable year of empowering Filipino Micro, Small, and Medium Enterprises (MSMEs) through dynamic trade fairs and partnerships that have championed local entrepreneurship and fueled economic growth. Across its 80+ malls, SM Supermalls has become a vital platform where MSMEs thrive, bringing Filipino creativity, craftsmanship, and innovation to the forefront.
A marketplace for growth
SM Supermalls’ trade fairs have been instrumental in providing MSMEs access to ready markets, affordable spaces, and high foot traffic. These fairs served as launchpads for local entrepreneurs, offering increased brand visibility, direct customer engagement, robust marketing support, and invaluable networking opportunities with fellow business owners, suppliers, and potential investors.
Featured MSME products ranged from artisanal crafts and sustainable fashion to gourmet food and homegrown innovations, showcasing the best of Filipino creativity. Events like the Bahandi Eastern Visayas Trade Fair, Orgullo Kan Bicol Trade Fair, and Likha ng Central Luzon celebrated regional artistry, while the National Arts and Crafts Fair and Coconut Trade Fair highlighted the diverse richness of Philippine culture.
A win-win for shoppers
For customers, SM Supermalls’ trade fairs offered more than just shopping—they delivered dynamic experiences. Visitors enjoyed live demonstrations, interactive activities, and exclusive promos while discovering unique, high-quality local products. These events created a sense of purpose among shoppers, who relished the opportunity to support Filipino entrepreneurs.
SM for MSMEs: Going digital
In line with its commitment to innovation, SM Supermalls recently launched the SM for MSMEs Website, a digital platform designed to streamline the application and approval processes for MSME exhibit opportunities. Entrepreneurs can now submit applications, track status updates, and access key resources online—making it easier to connect with SM Supermalls’ ecosystem. This initiative empowers MSMEs with greater efficiency, aligning with SM’s vision of driving growth through technology. Apply now: https://www.smsupermalls.com/sm-for-msmes/
Nation-building through partnerships
Collaborating with the Department of Trade and Industry (DTI) and other organizations, SM Supermalls amplified its efforts to promote Filipino MSMEs through high-impact national trade fairs like the Bagong Pilipinas National Food Fair and the Beauty Fair. These initiatives boosted local economies, generating significant sales for participating businesses while preserving Filipino heritage.
Looking Ahead: What’s Next in 2025?
In 2025, SM Supermalls aims to elevate its MSME initiatives with innovative programs, expanding participation to showcase regional specialties and untapped talents. The focus will also shift towards sustainability, promoting eco-friendly brands and practices. Specialized trade fair themes, including health, crafts, and technology, will engage both MSMEs and shoppers. SM will also strengthen community support with workshops and training programs for aspiring entrepreneurs. The newly launched SM for MSMEs website will streamline the application process, connecting businesses with SM Supermalls’ ecosystem for a brighter future.
For more on upcoming MSME programs, visit SM Supermalls’ website or follow us on social media. Together, let’s empower local enterprises to succeed!
