Manila, August 28, 2024 — Dear Self Aesthetic and Wellness Center marked its 4th anniversary with a grand celebration at The Elements At Centris, showcasing not just a milestone in years but also the remarkable growth and innovation that have come to define the brand. The event, themed “Love Above All 2024,” was a night dedicated to honoring the company’s evolution from a family-driven business into a trailblazer in the wellness industry, deeply rooted in the values of self-love, care, and community.
Innovating Self-Love with the ‘Love Above All’ TV Commercial
One of the evening’s highlights was the much-anticipated launch of Dear Self’s first-ever TV commercial, a project that marks a significant step forward for the brand. Chief Marketing Officer Kenneth Tecson took the stage to share the story behind the commercial, which he described as “a reflection of our journey and the core values that guide us every day.”
Kenneth explained how the concept of chiaroscuro—a technique that emphasizes the contrast between light and dark—was used to represent the duality of the human experience and the role of self-love in navigating life’s challenges. “This isn’t just a commercial,” Kenneth stated. “It’s a narrative that mirrors the experiences of everyone who believes in Dear Self. It’s our story, and now it’s yours too.”
The commercial, which blends artistic expression with the brand’s philosophy, was received with enthusiasm and applause, symbolizing a new chapter in Dear Self’s ongoing mission to empower individuals through self-love and care.
From Family Vision to Community Impact
Chief Executive Officer Krystal Tecson-Garalde reflected on the journey that brought Dear Self Aesthetic and Wellness Center to this point. What began as a small, family-oriented business has now become a beacon of self-care and wellness for a broader community. “Our mission has always been about more than just providing services,” Krystal shared. “It’s about helping people find their inner strength and beauty. We’ve grown from a family’s vision to a movement that touches lives far beyond our own.”
Krystal’s speech also emphasized the importance of living by the company’s values every day—a philosophy that she personally embodies and encourages in her team. “LOVE, to us, stands for Living Our Values Every day. It’s a principle that guides everything we do, from the way we interact with our clients to the decisions we make for the business,” she said.
Celebrating Talent and Community
The event was a vibrant showcase of talent and community spirit, featuring performances that added a festive atmosphere to the celebration. Special guest Ms. Pinky Marquez delivered a soulful performance, setting the tone for an evening filled with warmth and joy. The BOB Band and Dad’s Circle also took to the stage, providing lively entertainment that had everyone on their feet.
Dear Self’s brand ambassadors were also a highlight of the evening, each one bringing their unique flair to the event. The performances by Lucky Robles of Tanghalan ng Kampeon, Marty Linan of Tawag ng Tanghalan and Sing-galing, Eden Faith Lucay Lucay and Rainner Acosta of WCOPA 2023, and Josh Nubla of Dream Maker, were met with loud applause, showcasing the power of confidence and self-expression that the brand champions.
Expanding Horizons: Introducing Feelicity Spa and Wellness Center
In line with their commitment to holistic wellness, the evening also saw the introduction of a new venture—Feelicity Spa and Wellness Center. Michel Requilman, the Chief Operations Officer of Feelicity, took the stage to share her excitement about the new project. “Feelicity is designed to be a sanctuary where individuals can focus on their overall well-being—mind, body, and soul. We’re not just offering services; we’re creating experiences that help people reconnect with themselves,” Michel explained.
This expansion into a more comprehensive wellness offering is a testament to Dear Self’s innovative approach to self-care, constantly seeking new ways to serve their growing community.
A Night of Gratitude and Reflection
As the evening came to a close, the event’s hosts, Ric Abasola and Allan Dale Alojipan, guided the audience through a final moment of reflection and gratitude. Mr. Christian Tecson, Chief Financial Officer of Dear Self Aesthetic and Wellness Center, delivered a heartfelt closing message, expressing his appreciation for the support that has allowed the company to thrive. “Tonight, we celebrate not just our achievements, but the community that has made it all possible,” Christian said. “We look forward to continuing this journey with all of you, guided by the principles of love, care, and innovation.”
Looking Ahead: The Future of Dear Self
The “Love Above All 2024” event was not just a celebration of the past but a look towards the future. With new initiatives like the TV commercial and the launch of Feelicity, Dear Self Aesthetic and Wellness Center is poised to continue its journey of growth and innovation. As they expand their reach and impact, the company remains dedicated to its core mission—helping individuals discover and nurture their self-worth, one step at a time.
The evening ended with a sense of unity and shared purpose, leaving everyone inspired to embrace the principles of self-love and care in their own lives. As Dear Self Aesthetic and Wellness Center continues to grow, it’s clear that their story is far from over—it’s just beginning.
About Dear Self Aesthetic and Wellness Center: Dear Self Aesthetic and Wellness Center is a leading provider of beauty and wellness services in the Philippines. Founded on the belief that self-love is the foundation of a fulfilling life, the center offers a wide range of treatments designed to enhance physical beauty while nurturing inner well-being. Through its commitment to excellence and community outreach programs, Dear Self continues to make a positive impact on the lives of its clients and the broader community.
