As Asia’s premier international franchising conference paves its way back this September, Franchise Asia Philippines is excited to showcase one of its major highlights: The Great Debate Forum on September 2, 2024 at Function Rooms 1 & 2 in SMX Convention Center, Manila. This dynamic debate will address an important topic in business branding: Celebrity Endorsers or Social Media Influencers: Which is Better for Your Brand?
This highly-anticipated session will put a spotlight on a healthy and thought-provoking debate between business icons who will represent the two sides of the argument. To support the effectiveness of Celebrity Endorsers, Meryl Adiel T. Hernandez from McDonald’s Philippines, and Gregory Francis Banzon from Century Pacific Food, Inc., will share their expert opinions to advocate for Celebrity Endorsers as an effective tool to enhance a brand’s appeal.
On the opposing side, Maria Teresa “Matec” Villanueva from the Ateneo de Manila University and Janette Toral of DigitalFilipino, will share their professional insights to support their stand as to why Social Media Influencers are efficient to market a brand.
“Hosting this amazing panel of experts for at The Great Debate Forum is truly exciting.” Franchise Asia Philippines 2024 Overall Chair Joey Garcia said. “I think that the attendees will find this session beneficial to them as they navigate the strategy that will work best in ensuring their brand’s growth.”
The Great Debate Forum promises to be an enriching experience for all conference delegates, offering them a deeper understanding of each approach presented.
Franchise Asia Philippines 2024 is co-presented by PLDT Enterprise and powered by SM Supermalls and GCash. It is supported by Platinum partners – 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold partners – Francorp Philippines, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver partners – K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Livingwater Station, Goldilocks, Master Siomai, Max’s Group, Inc., Pure Nectar, Grainsmart, Shawarma Shack, Phoenix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze partners – Alipay, Bench, BPI, Coolaire Consolidated, Inc., Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s Bakeshop, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart, Wasta Connection Trading. Event partners – KFC, Hungry Pita, Generika, Bo’s Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, ActionCOACH Philippines, TPB, BCS Heritage, Balay Baler, and Jimac; and our official PR partner Media Blitz Group.
Save your seats for this highly-anticipated session by registering here: https://www.franchiseasiaph.com/events-1/conference2024. To access the program agenda, visit: https://www.franchiseasiaph.com/conference
