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Saturday, April 20, 2024

Belle Daza’s side hustle while in Hong Kong

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If you are into pre-loved items, then, Isabelle Daza, who has opened her closet to online shoppers, might be your chance to treat yourself to high-quality and designer items sold at a fraction of their original price.

Since Carousell tapped the 32-year-old celebrity mom more than a year ago, she has been selling items from designer clothes, shoes, bags, and other accessories to high-quality pieces like her handcrafted ceramic set on the online consumer marketplace.

“I worked with them and then I sold stuff and then it did really well. And I’m so happy because I got extra cash that every three months I do a spring cleaning of all my clothes and I would just sell it on Carousell,” Belle ecstatically shared with Manila Standard Entertainment during an exclusive online interview.

MARIE KONDO MOMENT. Belle piles up her clothes whenever she does spring cleaning and chooses which items she can already let go of.

“And then we’ve built a great relationship of working together because I think I love the company and the brand and what it does. And I think it helps me get rid of my clothes, which eventually find new owners that love them,” Belle, who is currently in Hong Kong with her husband Adrien Semblat and son Balthazar, shared. 

As a celebrity, Belle has to wear new things whenever she appears on TV or attends entertainment events. And buying new clothes takes up a lot of space in her closet. 

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“I had a lot of things from my days in Eat Bulaga and Kris TV that I had no more space in my closet. Sometimes, I do like to reuse them but I have so many unused clothes, too. So, I decided to sell them online,” Belle related.

As her way to market the items on the platform, she puts funny stories on her ads telling online shoppers how her preloved items added value to her life. 

“I have decided to part ways with it since I won’t be able to use it any time soon and hoping it will bring a smile to someone else,” her Carousell profile reads.

“I would put like funny stories, like for example, you know, this is a Stella McCartney suit that I bought at the outlets. You know, I have so many yellow clothes. Things like that. And people, I guess, were really entertained with it they were super happy with the engagement,” she said.

Belle is currently in Hong Kong with her husband Adrien Semblat and son Balthazar.

Belle is the face of the platform’s “Making the Best” campaign, which is basically talking about how the digital marketplace wants people to make the best of every situation.

“With the pandemic, everybody is stuck at home and feeling the burden. It’s a very rough time. Carousell really wanted to make the best of this situation and wanted to encourage people that not only can you discover great finds on the app, but you can also resell items that you don’t need anymore and to have extra income. And that’s why I call it my side hustle. I earn from it and it’s a significant amount of money if you are selling things that are, I guess, of value,” Belle said alluding to her Instagram post where she said online selling is her side hustle.

Here's our full Q and A:

Do you have any Marie Kondo moment whenever you choose the items that you plan to sell online? 

Yeah, I have Marie Kondo style where I, but you know, the funny thing is before she got really, really famous, I used to do that already because I had such little closet space. I put everything in a pile and I said, okay, how many times are you gonna wear this? A lot of the clothes, I'll be honest, are extra small, small that no longer fit me. Some of the clothes are still things that I love, but I feel like somebody else could appreciate that just as much.

Do you encounter difficult buyers?

That's a good question. Yes. I have encountered some. Some buyers were complaining that I didn't send it right away, but if there's any delay, they post a review, a bad review. Oh my God. I feel so seen. I'm like, relax, I'm on it. But yeah. I just definitely trying to be more pleasing to the customer. Like, I'm so sorry for the delay. This is the reason why it happened. It's on its way.

You have so much on your plate, how do you manage to do all these?

I have my assistant who does it. It's really like running a small business.

What kind of protection and support does Carousell provide its users?

I think their payment system is pretty trustworthy. I like that it's something that I don't need to think about if they're going to pay me or not. I wouldn't say verified, it's more like when someone paid, when someone orders and then makes the payment, they send you the slip and then you can send it out. So it's, it's a very smooth flowing exchange, you know what I mean? Carousell acts as the middleman,

What do you like about the platform?

It’s user-friendly. And in these times when people are scamming and things like that, I don't experience that here.

You said you have a lot of things to sell, does your online selling business limit your shopping now?

No. What I do, when I earn, I go back to Carousell and see what I can buy. Like, there's a lot of things I need like bath products, chargers, small stuff.

What’s the most expensive item you sold on Carousell?

You know what, I don't have expensive items. I let it go for super cheap. So like my ceramic set is 2000, but that's worth like 15,000. Like I have a skirt that I purchased for 9,000 but selling for 2,000.

Can you give a few tips to those who are planning to do online selling? 

I think you should nice photos of the items that you wanted to sell so people will be interested in them. And then also, sell things that are uncommon and obviously in good condition.

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