This holiday season, Lee Jeans Philippines invites everyone to discover versatile pieces for every style in the “For The Love of Denim” collection. Actor Piolo Pascual, with his easygoing nature and vibrant personality, is the ideal ambassador for the brand and its new campaign.
With over 135 years of history, Lee Jeans is celebrated for its craftsmanship and classic style, which are visible in its Fall/Winter 2024 Men’s Denim Collection. The new collection – designed for comfort and style – features key items such as Lee 101+, denim jackets, and everyday pieces from Lee Originals.
Pascual was introduced as the new face of Lee during an event that included a performance by him and his band, a meet-and-greet with fans, and a preview of Lee’s latest collections. The event also highlighted Lee’s holiday campaign, “For The Love of Denim,” which encourages people to rediscover classic denim pieces.
The Fall/Winter collection includes lines like Lee 101+, known for its premium denim and great fit, Lee Originals with its comfortable basics, and Jacket Attack that offers signature denim jackets and outerwear. Leesures combines workwear with style and function.
Pascual’s personal favorites are the Ramone Jeans, the Reversible Jacket, and the Lee logo tees.
“Denim is timeless — it’s part of our everyday lives,” Pascual said at the launch. “I’m honored to represent a brand that’s been part of fashion for generations. Lee is about being true to yourself, and I’m excited to be part of this journey.”
Founded in 1889, Lee Jeans is known for its commitment to quality and innovation, creating stylish and durable denim for people around the globe.
