Eslite founder Eduardo Cobankiat praised actress Sanya Lopez not only for her beauty but also for her kindness and charisma. The entrepreneur said he had seen something in the actress even before she became one of the prized stars of her mother network.
Before gaining fame as the “First Yaya,” the 27-year-old actress established herself as a notable figure in the beauty industry through her association with premium glutathione brand Eslite.
“Sanya has played a crucial role in raising awareness of our brand,” Cobankiat said. “With nearly 16 million TikTok followers, her posts about Eslite generate remarkable responses.”
Since 2019, Eslite has maintained Lopez as its sole endorser. Cobankiat explained, “She is simple and kind, which is why we continue to work with her. As she gained fame, she brought the brand along with her.”
Cobankiat highlighted that Eslite differentiates itself from other glutathione supplements with its premium ingredients, which include components sourced from Italy and France.
“Our product, though priced higher, is backed by clinical studies and European standards, making it a worthwhile investment in health,” he added.
Currently, Eslite is available online. Cobankiat noted that the brand shifted from physical stores to online sales due to decreased foot traffic during the pandemic and the product’s two-year shelf life.
Talking about the future of the brand, Cobankiat hinted at the possibility of introducing a male endorser. “
While Eslite is primarily marketed for beauty, clinical studies have shown that it also offers health benefits, including improved sleep and energy for everyone,” he said.
Cobankiat also serves as co-chairman of the public information committee for the Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. (FFCCCII).
Recently, FFCCCII honored Filipino philosophy pioneer Fr. Roque J. Ferriols at a symposium celebrating his 100th birth anniversary. Fr. Ferriols, known as the “Father of Filipino Philosophy,” made significant contributions to Filipino thought and had a lasting impact on his students.
For more information, contact FFCCCII Public Information Committee Chairman Wilson Lee Flores at 09178481818 or 09188077777, or Clarissa at 09537121878.
