Parokya Ni Edgar’s Chito Miranda is the star in a new commercial where he plays a sales officer for a Leading building solutions provider.
In the latest ad, he confidently guarantees potential customers – a homeowner, an architect, and a contractor – that Holcim Philippines has the right solution for constructing homes, buildings, and roads. The commercial features punk rock music with crunchy guitar riffs and powerful vocals to further reinforce Holcim Philippines’ bold message.
Beyond showcasing Holcim’s range of high-performance building solutions for major construction projects, the commercial highlights how the company’s offerings are “maaasahan,” and “okay sa kalikasan” in line with its promise of reliable supply and sustainable products.
“It’s a privilege to work with Chito on this campaign. We are excited to have rock legends help us creatively communicate to the public the value of using Holcim cement solutions,” said Holcim Philippines Senior Vice President for Retail Sales Albert Leoveras.
Holcim Philippines Senior Vice President for Infrastructure and Industrial Sales Ramakrishna Maganti added, “We put together a top-notch team to produce this video, and we’re very pleased with the final result. We hope this ad further inspires confidence in our diverse line of products. Sa Holcim, basta konstruksyon, may solusyon!”
The commercial features a diverse array of the brand’s innovative building solutions. Leading the pack is Excel ECOPlanet, an environmentally friendly cement specifically formulated for homes and low-rise buildings. For infrastructure and road projects, Solido is the ideal solution. The lineup also features specialized building solutions like Optimo, the sustainable cement for high-rise building projects, and WallRight, a high-quality masonry cement. Lastly, Holcim introduces its new skim coat and tile adhesive product lines, TectorPlast and TectorCeram.