Award-winning singer-songwriter Billie Eilish has finally revealed the title of her highly anticipated third album: Hit Me Hard And Soft. This news comes after she teased fans with exclusive content using the “Close Friends” feature on Instagram.
In a post on her official Instagram account, Eilish shared the album cover featuring her submerged underwater with a white door open above.
“So crazy to be writing this right now i’m nervyyyyy & exciteddd,” she wrote, expressing her anticipation for the release.
Unlike her previous albums with pre-release singles, Eilish is taking a different approach with Hit Me Hard And Soft.
“Not doing singles,” she declared. “I wanna give it to you all at once.”
Both Eilish and her brother, singer-songwriter Finneas O’Connell, expressed their pride in the album and excitement for fans to hear it. Finneas also shared the album cover on his Instagram, adding, “I love this album so much, so grateful I got to make this with Billie, so glad it’s about to be yours.”
Eilish further engaged with fans by resharing their enthusiastic stories about the album. She even shared a playful video of herself in a hazmat suit, laying out CDs and splattering them with orange paint. These limited-edition CDs are available for pre-order through a link.
Coinciding with the announcement of Hit Me Hard And Soft, Eilish’s website’s homepage now features a dedicated sustainability tab. This tab offers a transparent breakdown of the album’s eco-friendly features, from vinyl and CDs to merchandise.
Hit Me Hard And Soft is set to be released on May 17.