The Kapuso network regained its lead in nationwide TV ratings in March owing to its strong performance in Urban Luzon and Mega Manila based on data from Nielsen TV Audience Measurement, the industry’s trusted ratings service provider.
For the period March 1 to 31 (with the dates of March 20 to 31 based on overnight data), GMA grabbed supremacy in National Urban Television Audience Measurement (NUTAM) ratings with a 36.6 percent household audience share, beating ABS-CBN’s 36.1 percent and TV5’s 8.2 percent.
Leading across all dayparts, GMA also strengthened its leadership position in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 77 and 60 percent of all urban TV households in the country.
GMA once again overtook its closest competitor ABS-CBN in Urban Luzon with 41.5 percent, 10.5 points ahead of the latter’s 31 percent. GMA was also ahead of TV5’s 7.3 percent by 34.2 points.
Alongside GMA’s continued leadership in Urban Luzon, GMA kept its robust performance in Mega Manila with 43.2 percent, higher than ABS-CBN’s 28.2 percent by 15 points, and TV5’s 7.7 percent by 35.5 points.
During the Lenten Season (from Maundy Thursday to Black Saturday), GMA’s programming was also ahead across all dayparts including primetime. GMA secured a 44.1 percent audience share in NUTAM, up 14 points from ABS-CBN’s 30.1 percent and up 38.1 points from TV5’s 6 percent. Moreover, GMA posted even bigger margins in Urban Luzon and Mega Manila, where it also led rivals in all dayparts.
GMA also had the most number of entries in the list of top-rating shows including specials across NUTAM, Urban Luzon, and Mega Manila. The Holy Week special The Ten Commandments garnered the highest household rating among all programs in the said lists.
Meanwhile, newly launched Kapuso weekend show Lip Sync Battle Philippines emerged as GMA’s highest rating program, landing in the top 5 regular programs across NUTAM, Urban Luzon, and Mega Manila.
Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it has a sample size of 1,200 households.