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Friday, March 29, 2024

In TV entertainment, Sky is the limit

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Mingle with the walking dead, sit on the iron throne of Westeros, be a CNN anchor or a Myx VJ for a day, or just take a selfie with your favorite cartoon characters. There were many activities SKYCable Corporation, ABS-CBN cable and broadband arm, prepared for the attendees to the first and biggest experiential cable fair held over the weekend.

Dubbed as “SKY Alive!,” it’s the culmination of Sky’s 25th anniversary celebration. This two-day event brought together some of the world’s highly in demand programming networks to showcase an interactive display of content, ranging from well-loved hits to the latest season of top-rating shows.

Charo Santos-Concio with SKY chief operating officer March  Ventosa and the SKY management team

“SKY has established itself as a pioneering leader in digital cable TV. For 25 years, we have been constantly innovating to provide the best experience for our valued subscribers. And as part of our goal to reach more people outside Metro Manila, we have introduced a new and affordable product to give people a better cable experience,” SKYCable executive Joseph Russ Regaspi told The Standard during the event at Mall of Asia’s SMX Convention Center in Pasay City.

He added that the theme park-inspired cable fair was divided into several zones that can meet anyone’s entertainment requirements.

The cable fair showcased general entertainment, kids, learning, movies, lifestyle, sports, and the special Kapamilya zones, where attendees took part in interactive games and took home gifts and surprises prepared by the different participating cable channels of SKY. Indeed, the cable company made it a one-stop hub of entertainment’s best gathering the biggest brand on cable TV scene under one roof. Participating channels include ABS-CBN HD, ABS-CBN Cable Channels, HBO, FOX, AXN, Discovery Channel, History Channel, Cartoon Network, and RTL CBS Entertainment.

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The Voice Philippines’s Darren Espanto and Morissette Amon  during the second day “Sky Alive!” end

A family affair

Families had the chance to have meet and greet sessions with their favorite celebrities and VJs from Myx and MTV, join kid-friendly art sessions, take selfies with mascots and cosplayers, take part in interactive games, and feast on food offered by the participating cable channels.

For the second day, ASAP20 stars Erik Santos, Angeline Quinto, Morisette Amon, Jed Madela, and Darren Espanto came in full-force to entertain the crowd singing big pop hits. It’s Showtime’s Hashtags, the all-male dance group regular of the noontime show, was also there to fire up the stage.

ABS-CBN’s Charo Santos-Concio with her granddaughters  Julia and Talia, and SKY chief operating officer March Ventosa (left)

Families who love the art of cosplay took their “family goals” to a whole new level by joining the “SKY Alive” cosplay craze contest.

Joining those in costume was Kapamilya star and former Your Face Sounds Familiar celebrity contestant Myrtle Sarrosa who came in full cosplay gear at the Hero booth. Meanwhile, Sharlene San Pedro and Jairus Aquino also roamed around to take photos with cosplayers.

Family members, or even the entire family who came as their favorite TV or movie characters, won cash and cool rewards from the cable company. 

Charo Santos-Concio and granddaughters Julia and Talia  with a model as Daenerys Targayen of HBO’s Game of Thrones at the iron throne  display

For game show enthusiasts, AXN’s Cash Cab Philippines gave them a chance to enter the actual popular Cash Cab, play the role of contestants of the only mobile game show in the country. For music enthusiasts, Myx channel allowed them to join the open karaoke booth while RTC CBS had a mock recording studio where aspiring recording artists recorded their performance.

“SKY Alive!” was open to the public on March 12 and 13. The event was free for all SKY subscribers.

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