Zalora, Southeast Asia’s leading online fashion, beauty, and lifestyle destination, launches Korean pop icon Jeon Somi’s new beauty brand, GLYF, just in time for the 11.11 shopping event.
Known for her vibrant personality, Somi co-created GLYF with Beaubble, a global beauty platform, to offer bold and innovative beauty products.
The debut collection includes standout items such as the Illuete Highlighter Palette and the GLYF Hydrocolloid People Patch, featuring fun shapes like hearts, cherries, and ribbons, inspired by K-pop trends.
To celebrate the launch, GLYF is offering a 15 percent discount on all orders during Zalora’s 11.11 sale.
Developed in South Korea’s top beauty labs, GLYF combines high-quality formulas with Somi’s unique design vision. She has been involved in every step of the brand’s creation and has shared behind-the-scenes moments with her fans.
“I am beyond excited to introduce GLYF to Southeast Asia exclusively through Zalora. This launch is a dream come true, and I can’t wait to see how everyone expresses themselves with GLYF!” Somi said.
Aashish Midha, CEO of Zalora Philippines, expressed his excitement, saying, “We’re thrilled to partner with Jeon Somi and Beaubble to bring GLYF to beauty lovers in Southeast Asia. This launch is a great opportunity to cater to the growing demand for Korean beauty.”
Jordan Lim, CEO of Beaubble, also shared his enthusiasm, stating, “We’re excited to launch GLYF with Zalora and look forward to unveiling more brands soon.”
Countdown to 11.11: Zalora’s Biggest Shopping Party Zalora’s 11.11 event offers up to 90 percent off across fashion, beauty, and more. Enjoy daily flash deals, free shipping, and exclusive perks on top brands like Nike, Adidas, H&M, Mango, and more.
