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Alabang mall hosts Vizcaya trade fair

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The micro, small and medium entrepreneurs (MSMEs) of Nueva Vizcaya will once more market and promote their local products at the Festival Supermall in Alabang, Muntinlupa on September 21 to 30, 2016.

Department of Trade and Industry Region 2 information officer Manilyn Ponce said this annual marketing activity was institutionalized in 2002 and dubbed the “Nueva Vizcaya Goes to Alabang” by the department’s Nueva Vizcaya provincial office (DTI-NV), the provincial government of Nueva Vizcaya (PLGU-NV) through its Provincial Cooperative Affairs Office and the Provincial Tourism Office in cooperation with the Nueva Vizcaya Group of Entrepreneurs Inc. (NVGEI).

Ponce said the DTI-NV provides coordination and logistical requirements while PLGU-NV ensures funding support.

Meanwhile, the NVGEI invites qualified Novo Vizcayano Entrepreneurs with market-ready products to join.

The venue will provide the participants an urban market exposure where NV products will compete with other merchandise displayed in the mall.

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For the past years, the sales and foot traffic of buyers was very satisfactory and encouraged the organizers and the MSMEs to keep coming back to the same venue.

The 14th Nueva Vizcaya Goes to Alabang 2016 Trade Fair will be participated in by 40 MSMEs from various sectors such as processed foods, fresh fruits and vegetables, plants and flowers, handicrafts, gifts and holiday decors and furniture and furnishings.

The products to be displayed will showcase the best home-grown delicacies set off by the ingenuity, intricacy and artistry of the non-food items.

Meanwhile, the Tribu Biskaya, a special setting promoting the rich eco-tourism destinations and hotspots in the province, the colorful culture and diverse ethnicity of its people and the Novo Vizcayanos’ history and heritage, will be placed at the main entrance of the activity hall.

The trade fair seeks to enhance the competitiveness of entrepreneurs by encouraging them to create, develop and introduce market-driven products which could withstand the challenges of globalization and meet the exacting and evolving needs of customers, she added. 

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