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Monday, December 23, 2024

Publicus Asia: Young voters feel excited, anxious about 2025 Elections

Nearly 8 out of 10 young registered voters are highly motivated to participate in the May 2025 elections, driven by the desire for a positive change in the country, according to a survey by Publicus Asia, Inc.

However, despite the eagerness to join the coming polls, many younger voters expressed mixed emotions about the elections.

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The survey indicated that while overall voter motivation is strong, it is slightly lower among certain demographics. Around 7 out of 10 voters aged 18-24 (68%), those who are currently not working (68%), and individuals with lower educational attainment (70%) reported being highly motivated to vote.

More than half of voters (51%) are optimistic and hopeful about the 2025 elections, reflecting the prevailing sentiment among the electorate.

Many of the young voters who feel excitement (20%) and anxiety (22%) as election day draws near.

Younger voters in particular are more prone to feeling uncertain—3 in 10 voters aged 18-24 expressed anxiety or worry about the elections, while those aged 25-29 also showed less hope and positivity (43%).

Despite these varying emotional responses, the motivation to vote remains high across all groups, with even those driven by anger maintaining strong voter engagement (62%).

The survey likewise revealed that negative emotions like frustration and anger were less frequently cited, while frustration remains a more common driver than anger among those who feel negatively about the political landscape. 

This high level of engagement signals a strong potential turnout for the 2025 elections, underscoring the importance of candidates continuing to connect with a diverse electorate, the survey added.

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