Faith, entertainment, sports, and public safety dominated Facebook conversations in the Philippines from Jan. 1 to 30, 2026, according to a social media scan by Capstone-Intel Corporation.
Festival content led the rankings, followed by Netflix, tennis star Alex Eala, Mayon Volcano, and health-related discussions.
Posts on faith and local festivals generated the highest engagement score of 924,916.8, with nearly 6,000 posts. Celebrations honoring the Santo Niño, including Sinulog, Dinagyang, and Ati-Atihan, drew hundreds of thousands of reactions, comments, and shares.
Netflix ranked second with an engagement score of 606,917.1, fueled largely by discussions on “Stranger Things.”
Users shared quotes, clips, and streaming updates, generating strong interaction across posts.
Tennis standout Alex Eala followed with an engagement score of 428,259.6, driven by updates on her international tournaments and high-profile matches. Sports fans closely tracked her performances and milestones.
Mayon Volcano and the Nipah virus outbreak also generated significant attention, reflecting public concern over safety and health. Capstone-Intel said Filipinos engage most with topics that feel immediate and personal, from cultural pride to public safety.
