As temperatures soar across the country, Krispy Kreme is bringing a sweet relief to the summer heat with its 365(+1) Days of Happy campaign.
This initiative aims to spread joy and happiness every day, one dozen delicious Original Glazed at a time.
In almost 100 stores nationwide, the OGs, as Krispy Kreme fondly calls their patrons, are in for a delightful surprise as they carry on to Spot Happy. Every day, lucky guests who qualify the surprise criteria will receive a dozen of the world-famous Original Glazed doughnuts for free — 365 days plus an extra day, courtesy of the leap year.
The Spot Happy campaign is designed to celebrate the little acts of kindness, moments of joy, and unexpected surprises that brighten our days and melt our hearts. It’s about being present, spreading happiness, and sharing the love of Krispy Kreme’s iconic doughnuts with those around you.
“The 365(+1) Days of Happy campaign is our way of spotting happiness to our OGs,” said Ysabel Cruz, Senior Marketing Manager at Krispy Kreme.
“Every day, a guest per store will be surprised at the time that they are not expecting it. We hope that whenever they visit a Krispy Kreme store, they leave with a smile on their face. We hope that they spot happy with us,” Cruz added.
The Spot Happy campaign is tailored for anyone looking for a reason to smile. It’s an invitation to indulge in your favorite treats and share the sizzle of happiness with friends, family, and even strangers.
The 365(+1) Days of Happy campaign will run for the rest of the year. Keep an eye out for the daily Spot Happy surprise criteria at select Krispy Kreme stores nationwide. Whether it’s a random act of kindness, a shared spark of joy, or just being in the right place at the right time, you could be the next lucky recipient of a dozen free doughnuts.