Swedish brand ZYN officially launched its three new variants—Fresh Breeze, Dark Purple, and Espressino—at ZYN Socials, an event held at White Rabbit in Poblacion on Jan. 31.
The launch began with an exclusive dinner at Aya in Rockwell, attended by brand executives and celebrities, before attendees moved to White Rabbit for the main event, which featured live performances and immersive experiences.
Hosted by Martin Javier, the exclusive dinner brought together celebrities including Billy Crawford, beauty queens Ariela Arida and Miss Universe 2023 R’Bonney Gabriel, models Kirk Bondad, Brandon Espiritu, and Lou Yanong, social media personalities Nico Fowler and Lharby Policarpio, and actors Teejey Marquez, Ben Alves, Royce Cabrera, Albie Casiño, Dave Bornea, and Nikki Co, along with football player Mathew Custodio.
Billy Crawford graces
the launching
of ZYN’s newest variants
At White Rabbit, the venue was transformed into a three-floor venue, each space reflecting a different ZYN variant. At Apotheka, guests experienced Fresh Breeze, with mint-infused drinks complementing live music performances. James Reid headlined the stage. Cheshire showcased Espressino, with espresso cocktails and a tribute to music icons, drawing inspiration from a mid-century aesthetic. The event concluded at Ugly Duck, where Dark Purple was highlighted through electronic music and a drag performance by Jade So.
Marco Baluyut, President of Quay Concepts, noted that the event provided an opportunity to introduce the new ZYN variants in an engaging way. Gijs de Best, President of PMFTC, Inc., said the additions expanded ZYN’s product range, offering more options for legal-age nicotine users.
“ZYN is revolutionizing enjoyment for legal age nicotine users with the introduction of these new exciting variants, Fresh Breeze, Dark Purple, and Espressino” said Gijs de Best.
“With these additions to our portfolio, we now have the widest variant offers in the category, ensuring that every legal age nicotine user is given the chance to find their ZYN, choose their own path and make the most out of every moment. This is just the beginning for ZYN, and we have many more exciting experiences planned for the future” he added.
ZYN nicotine pouches are marketed as a smoke-free and tobacco-free alternative.