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Wednesday, January 8, 2025

New View: Mindanow Network breaks through

Growing up, Mindanao has always had a special place in my heart. My mom, a proud Mindanaon, ensured her family spent summers and Christmases exploring her hometown. I have vivid memories of beach hopping, sightseeing, and indulging in durian ice cream, tarts, and candy bars. Mindanao was always an adventure waiting to happen.

Over the years, I’ve witnessed Mindanao evolve and transform. Beyond the stunning natural beauty, the region has a unique cultural energy and a welcoming spirit that often go unnoticed. It’s certainly a place where tradition meets modernity, where diverse communities coexist, and where opportunities abound. But this narrative, the richness of Mindanao in different aspects, has long been diminished in the mainstream media.

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Mindanao native and OPM icon Joey Ayala

That’s why the launch of the Mindanow Network at the Manila House Private Club on December 2 feels like a homecoming of sorts for a Mindanao adoptee like me. This groundbreaking 24/7 channel, brought to us by the creators of Lakbay TV and the Living Asia Channel, promises to finally put the spotlight on Mindanao.

Mindanao unveiled

The Mindanow Network is a platform dedicated to showcasing the identity of Mindanao. It’s about giving a voice to the unheard, celebrating the unsung heroes, and revealing the hidden gems of the island. There is just so much to be shared about it – the lush forests of Bukidnon, the colorful festivals of Davao City, the traditional crafts in Lake Sebu, and the eye-catching markets of Zamboanga City.

CCI Asia Group President and Mindanow Network CEO Carl Lorenzana Magno

Beyond the snapshots

Mindanow Network goes beyond just showing beautiful images of the region. It will dive deep into the heart of Mindanao, exploring its culture, industries, and the people’s spirit. Through in-depth documentaries and insightful features, viewers will gain a true understanding of what makes Mindanao a must-visit.

Programming highlights

Here’s a glimpse of what you can expect from Mindanow Network:

lTravel: Take on virtual journeys to explore the scenic landscapes, hidden waterfalls, and pristine beaches of Mindanao. Discover local delicacies and immerse yourself in the region’s unique and mouthwatering culinary traditions

lLifestyle: Meet the fascinating individuals who shape the cultural fabric of Mindanao, from traditional weavers and artisans to modern-day entrepreneurs and community leaders.

lBusiness: Stay informed about the latest developments in Mindanao’s economy, including investment opportunities, infrastructure projects, and the thriving tourism sector.

lSports: Catch all the action from the region’s most exciting sporting events, including exclusive coverage of the PVL V-League.

Mindanao Development Authority Chairperson Leo Tereso Magno

Window to the world

Launching on Sky Cable Channel 77, Sky Direct Channel 19, and various OTT platforms like Roku TV, Amazon Fire TV, and YouTube, Mindanow Network aims to reach audiences not just across the Philippines, but around the globe. It’s an invitation to discover the soul of Mindanao, right here, right now.

For your random thoughts, e-mail the author at randomrepublika@gmail.com.

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