Solaire Resort Entertainment City and Solaire Resort North, two of Manila’s top luxury integrated resorts, have appointed PSY as their new brand ambassador. This announcement follows the South Korean singer’s recent performance of his show K-Swag Legend at The Theatre at Solaire on Sept. 14.
PSY’s appointment aims to enhance Solaire’s reputation as a leading destination for luxury and entertainment, the integrated resort said in a statement.
Cyrus Sherafat, Executive Vice President of Solaire Resort, expressed excitement over the partnership, noting that PSY’s global appeal aligns with the resort’s mission to provide exceptional experiences to guests and strengthen connections with the Korean community in the Philippines.
“We are delighted to welcome PSY as our brand ambassador. His artistry and charisma resonate with audiences not just in Korea but around the world. Partnering with PSY underscores our commitment to delivering unforgettable experiences to our guests and deepens our engagement with the vibrant Korean community in the Philippines. We look forward to the exciting collaborations that lie ahead,” Sherafat said.
PSY’s role as brand ambassador will encompass various promotional activities, with the aim of enhancing the cultural and entertainment offerings at Solaire Resort.
A new campaign video featuring the Koream pop star will be released through various channels, including the official website.
For inquiries and reservations, Solaire Resort can be reached at +632 8888 8888 or via email at reservations@solaireresort.com.
