At its 10th anniversary celebration recently held at SM Aura Premier, Crate and Barrel Philippines hosted a Thanksgiving-inspired event that proudly showcased the brand’s decade-long journey of transforming Filipino homes into chic and functional spaces with its thoughtfully designed furniture and houseware.
In his speech, Steven Ticzon, vice president and business unit head of Crate and Barrel Philippines, took the attendees down memory lane as he recounted the brand’s humble beginnings and enduring philosophy.
“Our first store was in an old elevator factory on Chicago’s Wells Street, with products displayed on actual crates and barrels—a simple beginning for what is now a global brand,” Ticzon began.
Turning his attention to the crowd, Ticzon passionately spoke about the brand’s guiding principles of quality craftsmanship and innovation. He shared how these values fuel the brand’s mission to help customers turn their living spaces into personalized sanctuaries filled with timeless designs.
“Crate and Barrel has become a trusted destination for modern and classic furniture that helps people create meaningful spaces,” Ticzon added.
During the event, five signature products that have remained customer favorites since the brand’s launch were presented by Crate And Barrel’s assistant vice president of Merchandising, Emsie Serra, and division manager of Business Development Karina Santiago. These included the Fields Cane Back Accent Chair, Maxine Bar Cabinet, Petrie Sofa, Mercer White Dinnerware, and the French Kitchen Marble Collection.
The evening also featured a toast led by Ticzon and other SM Retail executives, including Senior Vice President for Finance Jonathan Ng. Guests were invited to contribute to a gratitude wall to share their memories and experiences with the brand over the years.
Ticzon acknowledged the growing appreciation for modern and functional furniture among Filipino consumers, stating that Crate and Barrel is committed to introducing designs that align with global trends while meeting the needs of local households.
Established in 2014, Crate and Barrel Philippines operates under SM Retail through HMS Development Corporation. It is part of a global network of over 100 stores across nine countries.
As the brand moves forward, Ticzon emphasizes its mission to continue inspiring Filipino homes with pieces that combine style and functionality.
For inquiries or assistance, you can reach Crate and Barrel at their branches: SM Aura Premier at 0917 889 5667, SM Makati at 0917 583 3373, and SM Megamall at 0917 870 4796. You may also contact them via Viber at 0917 817 4473. For online selections, visit their website at www.crateandbarrel.com.ph.
