Toby’s Sports has been named Sporting Goods Retailer of the Year – Philippines at the Retail Asia Awards 2024. This recognition follows the brand’s 45th anniversary and its continuous impact on the sports retail industry in the country.
Since its founding in 1978, Toby’s Sports has built a reputation as a leader in providing high-quality athletic gear and fostering a culture of sports and fitness across the Philippines. This recent accolade underscores the brand’s legacy of innovation, growth, and customer loyalty.
“For over 45 years, Toby’s Sports has championed a culture of fitness in the Philippines,” said Jojo Claudio, chairman and CEO of Quorum Holdings Inc., the parent company of Toby’s Sports.
“We’ve been dedicated to offering top-tier products from the best local and international brands, and it’s rewarding to see our efforts recognized by such a prestigious award,” Claudio says.
In addition to the Retail Asia Award, Toby’s Sports recently received the Gold Bagwis Award from the Department of Trade and Industry, recognizing its commitment to consumer rights and service excellence.
This year, the brand also launched the Toby’s ELITE Loyalty Program, which has quickly gained traction among customers. The program aims to enhance engagement and loyalty, further cementing Toby’s Sports’ status as the country’s top sports retailer.
To meet growing demand, Toby’s Sports has expanded its reach, opening nine new stores over the past three years. This includes a third flagship location at SM North The Block, joining its stores in Bonifacio Global City and SM Mall of Asia. The retailer now operates 64 branches nationwide.
Toby’s Sports has also been at the forefront of promoting emerging sports in the Philippines. In 2023, the brand led the push for Pickleball, the country’s fastest-growing sport, offering products and hosting events to make it more accessible.
Further expanding its services, Toby’s Sports launched Toby’s Events, a division focused on organizing sports-related events, including fun runs and sports fests for companies like GCash and PhilamLife. These initiatives promote health and wellness in the corporate sector.
The brand’s commitment to innovation is evident in its successful e-commerce platform, www.tobys.com, which is one of the most visited sports websites in the country. Toby’s Sports also introduced a Click & Collect, a service that allows customers to order online and pick up their items in-store, blending the convenience of digital shopping with physical retail.
Quorum International Inc. (QII) is the retail arm of Quorum Holdings Corporation (QHC), serving Filipino athletes and sports enthusiasts for 46 years through its brands: Toby’s Sports, RUNNR, and urbanAthletics.
Toby’s Sports, the largest full-line sporting goods retailer in the Philippines, carries over 100,000 items from 160+ trusted brands.
For more information, visit www.tobys.com or follow Toby’s Sports on Facebook, Instagram, and X.
