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Thursday, October 31, 2024

Straight to your hair goals 

I still remember the day I noticed my hair starting to change. I was only ten, barely understanding the changes that puberty would bring. My once straight, manageable locks began turning wavy after I got my first period.

I tried to embrace the curls or waves, and many people encouraged me to let them be, seeing my natural waves and volumized crown as beautiful. But I’ve always preferred the simplicity of straight hair, especially for its ease of styling.

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While I fully believe in self-love and embracing our natural beauty, that doesn’t mean we should feel guilty for choosing the styles we feel most comfortable with. Hair transformations can be part of expressing who we are. These days, with so many safe and healthy options available, why not enjoy them?

Through the years, I’ve tried several hair straightening treatments, each with its approach and results. Some made my hair look like it came straight out of an anime series, stiff and unnaturally straight, while others restricted me from taking showers for days as I awaited results (I could still smell the chemicals at home!). 

Veteran singer Lani Misalucha (left) and events host Valerie Tan

For anyone with naturally wavy or curly hair who wants to achieve smooth, sleek hair, today’s beauty industry has advanced considerably. The latest innovation in this evolution? Lithe Lounge’s “Cysteine Straight,” a brand-new treatment created in partnership with Alpha 8 Corporation that offers a safer, quicker, and healthier alternative to traditional straightening methods.

Lithe Lounge, located in the South, has gained popularity as a go-to spot for hair care enthusiasts. This salon is known for its dedication to both health and style, so it’s no surprise that it’s the first to offer Cysteine Straight in the Philippines. The treatment is the country’s only FDA-approved cysteine-based hair straightening procedure, an impressive milestone that shows its commitment to high standards.

Unlike conventional rebonding treatments that aggressively change the hair structure to achieve a straight look, Cysteine Straight uses a gentler approach.

A Cysteine Straight treatment infuses hair with cysteine which realigns the hair’s natural bonds without dealing damage

The treatment infuses hair with cysteine, an essential amino acid that works by realigning the hair’s natural bonds without damaging them. This method retains the hair’s health and even enhances its natural shine and texture, offering volume-filled, straight hair. It is said to be without the rigidity or artificial feel that some traditional treatments produce.

James Paul A. Santiago, CEO and President of Alpha 8 Corporation, expressed his excitement about this partnership, saying, “We are excited to partner with Lithe Lounge, a salon known for its commitment to excellence. This collaboration allows us to bring the power of Cysteine Straight to a wider audience and provide patrons with an unparalleled hair straightening experience.”

His words echo the shared vision of offering a solution that not only achieves beauty goals but also respects hair health.

Nico Bayani, co-owner and architect of Lithe Lounge, shares a similar vision.

He explained, “Lithe Lounge is not just a salon but also a haven for those who seek health and style for their hair above everything else. That’s why when our team saw firsthand the potential of what Cysteine Straight can do, we forged a partnership with Alpha 8 to ensure that our customers get only the very best.”

His words highlight the salon’s commitment to thoughtful and safe beauty practices.

After a Cysteine Straight session, it is expected that the hair will not only look sleek but also feel soft, pliable, and alive. The natural volume and bounce remain, giving a finish that appears effortless and fresh. There will be no need to avoid washing your hair for days or worry about chemicals. This treatment is specifically designed to align with today’s busy lifestyle and emphasis on wellness.

If you’re interested in trying the Cysteine Straight treatment, Lithe Lounge is now taking appointments. You can visit the salon on the second floor of Alabang West Parade, Daanghari Road, Almanza Dos, Las Piñas.

As we consider beauty treatments today, they may seem like a luxury, but they’re actually investments we should have. If you think about it, hair care is self-care. Self-care is self-love.

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