Financial planning goes beyond just saving money. It’s a strategic approach to managing finances and achieving both short-term and long-term goals.
Sun Life Philippines recognizes this, and in an effort to boost financial literacy, the financial institution launched its new game, Play for Life: A Game of Choices, in July. The launch allowed guests, including members of the press and celebrity ambassadors Piolo Pascual and showbiz couple Sarah Geronimo and Matteo Guidicelli, to experience the game firsthand.
The online version of Play for Life lets Filipinos engage with real-life financial scenarios through interactive gameplay. Players make important financial decisions to achieve their chosen life goals, learning valuable financial lessons along the way. A multiplayer version is also in development.
The game isn’t limited to the digital world. Filipinos across the country can experience financial planning in a new way with the tabletop board game version available in all Sun Life branches. This initiative makes financial literacy more accessible by bringing the game directly to communities.
Sun Life further emphasizes its commitment to financial inclusion by creating board game versions specifically designed for Overseas Filipino Workers (OFWs), business owners, and professionals. These games offer a fun and social way to learn financial literacy concepts tailored to their unique needs.
In line with the launch, Sun Life unveiled a new digital video commercial featuring its brand ambassadors playing the board game version of Play for Life. The video highlights the importance of Sun Life products and solutions in achieving financial goals.
For a more immersive experience, a roving life-size version of Play for Life will visit select locations nationwide. The game has already been showcased at SM Sta. Rosa (July 27 to 28) and SM Lanang in Davao (Aug. 24 to 25), with its final stop scheduled for SM Iloilo (Sept. 14 to 15).
Sun Life clients can win prizes such as a P100,000 travel voucher to Japan and gift-away vouchers worth up to P10,000 by participating in the game. To enter, clients can join mall activations or play the online version of the game and submit an entry form. Winners will be chosen through an electronic randomizer.
Non-Sun Life clients can also participate in a separate raffle draw for a trip to Vietnam by playing the online game. The promo runs until Oct. 31.
“Play for Life marks a significant step forward in Sun Life’s goal to make financial literacy fun and accessible for all Filipinos,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Play for Life aims to equip Filipinos with the knowledge and confidence to make informed financial choices and achieve their life goals.”
